Tuesday, December 2, 2008

Other details of your website

How do search engines look at Images?
Search Engine secret: Some search engines look at the text within the ALT tag of the image and use it as keywords for the search.Image design tips: Use the ALT tag to insert text information about the image. See if you can make use of keywords. This feature is also useful when images are turned off while browsing or if character based browsers are being used.

How do search engines look at Frames?
If your website page uses frames, then search engines treat this as separate links leading to another page. So it might not consider the information that is there on the frame. Or it might index it as part of a new page. To overcome this, one can make use of noframes tag. Frames design tips: When frames are used, insert text information about your website using keywors and phrases in between and tags in the HTML code and placed just after the frameset information.

How do search engines look at JavaScript?
If the website page has JavaScript in the beginning of the source code, it usually takes up several lines. Search Engine ignores this. And as the search engines look for information to index in the beginning of the webpage the information that appears later on in the body text may also get neglected.

Do you want a particular webpage not to be indexed?
The robots tag tells the search engines not to index that webpage.

About Meta Tags

What are Meta Tags?
Meta tags can be used to identify the author of the page, the keywords and description of the page, what HTML specs the page follows, refresh rates, and many other things that are not directly visible on the webpage. The information provided as keywords and description are indexed/used by some of the search engines. Meta tags are used in the beginning of the HTML source code.

Do all Search Engines refer to Meta Tags?
Not all search engines look at information in the meta tags. Even then, it is useful to include information in these for the search engines that do refer to it. It is also useful to provide information through these meta tags especially for pages that lack any body text. Examples of search engines that refer to meta tags: Lycos and Infoseek

Which of the meta tags are useful to search engines?
There are several meta tags. The ones useful for search engine listing are the keyword and description meta tags. And the one that is useful to inform the search engine not to index the page is the robots meta tag.

How to use the keywords meta tag?
Identify the main words and phrases that are associated with locating a site like yours. Use these words and phrases in the keywords meta tag. There is a limit to anticipating all the words and phrases associated with your website and to include all the variations in terms of spelling, singular vs. plural, active vs. passive verbs, separate words vs. phrases. It makes good sense to think of a few probable keywords and leave it at that.
How to use the description meta tag?
Write a description describing your website and include this in the description meta tag. It makes sense to write a good description to give the users a fair idea about your website.

About the body text in your webpages

What is body text?
Body text is the written text that is seen on the webpage. Body text used in the HTML source code and inserted within the …. tags which appears just after the …. tag.

How do search engines look at body text?
Search Engine secret: Many search engines give importance to keywords and text found in the body of the text in the beginning of the page. The assumption being the text in the beginning of the webpage is more significant/relevant than the text at the end of the webpage. Some search engines also use it as part of the description about the website.Body text design tips: Include in the beginning of the body text of your website, words or phrases that are associated with identifying a website like yours. As the beginning of the first sentence may also appear as description for your website in search engine results, it makes sense to write it to paraphrase about the website.Example of body text beginning: Dream Submit reaches your website far and near over the Whole World Wide Web……

What if there is no text in the beginning of the website?
If the website page has no text in the beginning of the document, but has an image or a shock wave file, etc., then try to use text next to it or just after the image and hope the search engine would still index it.

Title of your web site

What is a website title?
Website title is the title that is given to each web page in the website. This appears on top of the browser window.

Why are titles used?
The title identifies a website. Title Location: Title is the first thing that is seen on top of any website browser. Title is also the first line of the HTML source code of your web page and it is inserted in between the tags. It is also one of the first things to load when you open a website.In addition, the title appears when you bookmark a website on any browser. And the beginning part of it appears when the browser is minimised as in the Windows environment. Title design Tip: It probably makes good sense to have a title that tells something to properly identify the website. And titles for the inside web pages can identify the different sections within the website. Examples: Title on home page: Dream Submit Home- add with a smile websites to major Search Engines Title on inside page: Dream Submit Support- FAQs about our submission service with a smile Redundant, but most commonly used title on home page: Welcome to Home Page (yes, it says it's the home page but reveals nothing about the contents of the website.)

How Search Engines make use of titles?
Search Engine Secret: Many of the search engines use the words and phrases found in the title of the website as keywords for search.Title design tips:Compose the title of your website to include the main words or phrases that are associated with locating a website like yours.Search Engine Secret: Many of the search engines display the title of the website as part of website description in their search results.Title design tips:If the title can say what the website is about, the users will be able to identify clearly the function of the website when the search engine displays its results. Remember this listing happens along with information of many other websites. Hence its worth the effort to spend time and effort in composing an effective title describing the website.

Tips for Websites

Welcome to SEOIndya. Search engines and directories are the primary means of finding web pages on the web. This makes it important for your web site to be properly listed with a good ranking on these search engines. How does one do this?Designing your website to suit the way the search engines do the listing does increases the chances of the web site having a good listing.In here, we shall look at the art of preparing your web site to be search engine friendly.