Getting your foot hold in cyberspace.

Today, there are thousands of companies with web sites. You can be certain that a few of your competitors already have a presence on line. However, it is still possible to become the dominant on line influence in your industry. It’s the way to gain a decent market share of cyber shoppers. In a few years when almost every company in the world will be on line. Customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will,however, keep returning to the sites that gained their popularity now.

Leveraging advertising dollars

There is a limited amount of information that can be stuffed into a radio. TV or print ad. These mediums are expensive. However, include your company’s URL in a small print ad or 30 second spot and you have now directed your customers to your website which contains enough sales information to make the sale.

i) Increasing sales
Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company’s web site is mentioned in your ad, customers will be able to look at your website and buy your products or learn about your services as soon as the urge hits them.

ii) Reduce the cost of printing and mailing your catalogs

Companies can save hundreds of thousands of dollars in printing and mailing coasts by putting their catalogs on the internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when consider the number of people you can reach.
iii) Updating information quickly
Websites can be updated as often as you like. The Nando Times, an online newspaper, updates its sites every five minutes and gets 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dyamic sites are that get the hits.

iv) Briging more people into your stores or offices

Your web sites is particularly helpful in this area for those running TV or radio ads. Your customers can look at your web site in order to get all of the information that they need.

v) Bringing more people into your distributors ‘ stores

Wholesalers also benefit greatly by having a web site. They can include on their site a search engine for all of their retailers. There fore, when customers see a product advertised, they can look at the wholesalers web sites to find out where they can purchase it.

vi) Making pictures, sound and film files available.

The web enables you to display photos, sound and short movie chips with less expense. Guitarist jeff smith example, gets over 200 hits a day and markets his band’s CDs on line.

Reaching millions of potential customers quickly and inexpensively.

Ten of millions of people worldwide have access to the internet. A recent study found that 75 million people used the internet. And 45 million used the WWW in the preceding the survey in USA & Canada.

Generally, the population on the internet is well educated and affluent. Most own a computer, others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services or shopping and ordering directly from their computer screens. “ Net Access” advanced equipment and technology make everything faster and easier for their customers.

i) Selling products and services.

Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and cost effective.

ii) On line Publishing
On line publishing requires a fraction of the investment that conventional publishing requires…. And it works. Dawn, one of pakistan’s best know newspaper, gets thousands of hits per week.