There are over 25,00 newsgroups representing every sport, hobby or interest imaginable. No matter what your niche, your customers are probably on-line. Furthermore, it has been found that some of the most successful businesses on the web are those that target niche markets. Since net access will submit your company to several different internet directories, your interest group will be able to find you certainly, they will find some of your competitors.
i) Reaching the education and youth market
If your market is education, consider books, tutoring or counseling services, study courses, youth fashion and any other items or services. These markets need to be on the web.
ii) Serving your local market.
The power to serve the world with a web site is clear. What about your local markets? In most cities today there are probably enough local customers with web access to make it beneficial to market through the web.
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