What are Meta Tags?
Meta tags can be used to identify the author of the page, the keywords and description of the page, what HTML specs the page follows, refresh rates, and many other things that are not directly visible on the webpage. The information provided as keywords and description are indexed/used by some of the search engines. Meta tags are used in the beginning of the HTML source code.
Do all Search Engines refer to Meta Tags?
Not all search engines look at information in the meta tags. Even then, it is useful to include information in these for the search engines that do refer to it. It is also useful to provide information through these meta tags especially for pages that lack any body text. Examples of search engines that refer to meta tags: Lycos and Infoseek
Which of the meta tags are useful to search engines?
There are several meta tags. The ones useful for search engine listing are the keyword and description meta tags. And the one that is useful to inform the search engine not to index the page is the robots meta tag.
How to use the keywords meta tag?
Identify the main words and phrases that are associated with locating a site like yours. Use these words and phrases in the keywords meta tag. There is a limit to anticipating all the words and phrases associated with your website and to include all the variations in terms of spelling, singular vs. plural, active vs. passive verbs, separate words vs. phrases. It makes good sense to think of a few probable keywords and leave it at that.
How to use the description meta tag?
Write a description describing your website and include this in the description meta tag. It makes sense to write a good description to give the users a fair idea about your website.
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