Leveraging advertising dollars

There is a limited amount of information that can be stuffed into a radio. TV or print ad. These mediums are expensive. However, include your company’s URL in a small print ad or 30 second spot and you have now directed your customers to your website which contains enough sales information to make the sale.

i) Increasing sales
Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company’s web site is mentioned in your ad, customers will be able to look at your website and buy your products or learn about your services as soon as the urge hits them.

ii) Reduce the cost of printing and mailing your catalogs

Companies can save hundreds of thousands of dollars in printing and mailing coasts by putting their catalogs on the internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when consider the number of people you can reach.
iii) Updating information quickly
Websites can be updated as often as you like. The Nando Times, an online newspaper, updates its sites every five minutes and gets 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dyamic sites are that get the hits.

iv) Briging more people into your stores or offices

Your web sites is particularly helpful in this area for those running TV or radio ads. Your customers can look at your web site in order to get all of the information that they need.

v) Bringing more people into your distributors ‘ stores

Wholesalers also benefit greatly by having a web site. They can include on their site a search engine for all of their retailers. There fore, when customers see a product advertised, they can look at the wholesalers web sites to find out where they can purchase it.

vi) Making pictures, sound and film files available.

The web enables you to display photos, sound and short movie chips with less expense. Guitarist jeff smith example, gets over 200 hits a day and markets his band’s CDs on line.