SEO | SEM ! Faqs | Internet Marketing | Search Engine Marketing | Search Optimization Optimization

Google Search Wiki

2009-01-14T23:25:00.000-08:00

Google Search Wiki
Today while searching in Google I found a new feature which might change the overall concept of Google Search ranking algorithm. This feature called "Search Wiki" which means that when you search in Google users will be able to put their comments and promote or remove search result.

Comments and promotion will be visible for all other searchers.Google search wiki is available only if you signed inI think that Google is now thinking about the users in the ranking of search results, which means that search engine optimization and back links will not be your way to have a better rank in Google. what a bad news for SEOs.

Top 10 Web 2.0 Sites

2009-01-14T23:12:00.000-08:00

Thanks to Web 2.0 sites for the original list

Here you are version 2.0 of the top 100 web 2.0 sites

thanks for your comments. By commenting on this post you will help enhancing the listing and ordering .

Programming

Ajaxlines: Ajax related tutorials, articles and review, in a web 2.0 design.

ma.gnolia: Build your web site and build community online

Ajaxian: Ajax related blog

Web 2.0 Sites: web 2.0 sites directory, for all web 2.0 related services.

Video

YouTube: YouTube is a popular free video sharing Web site which lets users upload, view, and share video clips.

Meta Cafe: Metacafe - Get the best internet videos - Funny videos, Amazing clips, Rare movies

Vimeo: Share your video clips. Upload video that you shoot with your digital camera, mobile phone, or camcorder. Share video by linking to Vimeo.

Daily Motion Publish, tag, organize and share your video clips.

Imeem: imeem is a social media service where users interact with each other by watching, posting, and sharing content of all media types, including blogs, photos, audio, and video. In one sense, imeem is a media-centric social network service, and in another sense, it is also a user participation service for online content.

ClipShack: ClipShack is a community for videophiles; a destination where people can post their video for general public viewing and comment, share clips with friends and family, post video to blogs, share...

vSocial: The fastest, easiest way to upload, watch and share your favorite video clips.

Jumpcut: The best place to create, remix and share movies and slideshows online. There's nothing else like it. Jumpcut Makes Movies, Simple.

Video Bomb: Video Bomb filters up the hottest videos on the internet: people submit links to the 'Incoming!' page and you bomb the best ones. If a video gets a lot of bombs quickly, it makes it to the front...

eyeSpot: Shoot, Mix, and Share your Video. Use the eyespot Mixer to edit and combine your videos, music and photos online! Share your video and mixes with the world for Free

revver : Upload, share videos

Avidbeauty: Avid Beauty is an entertainment community for iPod users. We offer iPod downloads which are available in playlists known as Podcasts. We also offer Flickr photo, YouTube video and LiveJournal integration into your member profile.

Music

last.fm: Generate custom streaming music stations with Last.fm by searching for and tagging your favorite artists. Build your own library and search the libraries of others to find who likes the same music as you

Musicovery: Discover new music based on your mood, this free webradio let you browse music styles and epochs

read.io :Read.io converts RSS feeds into podcasts via TextToSpeech. Many languages supported.

MusicStrands: Search MusicStrands to discover new music. Listen to samples, then tag good tracks and exile the ones you don't like to get clear recommendations, either on site or with an optional iTunes plugin. Then purchase music from a variety of vendors.

PODZINGER: PODZINGER - the world's premiere audio and video search engine

Upto11: Using tags and rankings, Upto11 suggests new music for you. Create and share your recommendations, tags, and playlists via a personal user page.

Pandora: Pandora is the music discovery service that helps you find new music based on your old and current favorites

Chat

Meebo: meebo, the web messenger that lets you access IM from absolutely anywhere. meebo supports msn, yahoo, aol/aim, google talk (gtalk), jabber and icq

Joopz: Allows users to send text messages from the Web to both individuals and groups, while enabling recipients to respond directly to the originating PC or Mac. Joopz web texts can be sent from any web-enabled device worldwide to any U.S. or Canadian mobile phone.

campfire: Simple, Web-based group chat for businesses, Campfire allows real-time sharing, editing, and collaboration for team members in a secure, password-protected chat.

Goowy: is a web based application offering free web and flash email service that enables you instant messaging, email, chat and much more

Gizmo: Gizmo Project uses your internet connection (broadband or dial-up) to make calls to other computers. With the click of a mouse, you’re connected to friends, family, and colleagues anywhere on earth. It’s just that simple. You talk clearly. For as long as you want. For free.

eBuddy: web based messaging for everyone, everywhere. e-Messenger is a web application that enables you to chat with your MSN, AOL and Yahoo buddies without having to install any program or Java applet.

e-messenger: Online messaging from eBuddy is a web messenger application which supports MSN, Yahoo and AIM (AOL). When your school or office has blocked IM you can use the web version of eBuddy with any standard JavaScript enabled browser, even behind a firewall.

ILOVEIM: eBuddy is a web messenger application which supports MSN, Yahoo and AIM (AOL). When your school or office has blocked IM you can use the web version of eBuddy with any standard JavaScript enabled browser, even behind a firewall.

Images & Photos

Flickr: The best way to stor, search, sort and share your photos

Zooomr:Universally the best way to share, search, store and sort your photos online.

Slide:

zoto

23HQ:Are your photos stuck on your hard drive, instead of being shared with the people who matter to you?

Mybloop: MyBloop - sharing pictures, audio, and video for free, whithout storage limits and additional software to install

Blogs

Blogger: your easy-to-use web site, where you can quickly post thoughts, interact with people, and more

Weblogs, Inc: Creating trade weblogs across niche industries in which user participation is an essential component of the resulting product.

BlogCode: BlogCode.com is a fast, easy and intuitive source of blog recommendations based on the StoryCode.com model. It allows you to start with your favourite weblog (or perhaps even your own) and find...

blo.gs: lets you keep an eye on your favorite weblogs via the web and email. you can even put the list on your site: a blogroll that knows what is new!

BlogLines: a FREE online service for searching, subscribing, creating and sharing news feeds, blogs and rich web content.

Bookmarking

Digg: Digg is all about user powered content. Everything is submitted and voted on by the digg community. Share, discover, bookmark, and promote stuff that's important to you!

del.icio.us: A social bookmarks manager. Using bookmarklets, you can add bookmarks to your list and categorize them

Reddit: Reddit is a source for what's new and popular online. reddit learns what you like as you vote on existing links or submit your own!

StumbleUpon: StumbleUpon uses thumbs up and down ratings to form collaborative opinions on website quality. When you stumble, you will only see pages which friends and like–minded stumblers have liked

Blinklist: Real people with shared interests list the websites they care about. Rate sites you like or save them for later.

Blummy: A free tool for quick access to your favorite web services via your bookmark toolbar, Blummy lets you add and customize widgets that do practically anything: add pictures to Flickr, submit sites to del.icio.us, look up text in WIkipedia. Choose from hundreds of custom "blummlets" or create your own.

Techcrunch: TechCrunch is a blog about Web 2.0 products & companies, many of the posts written by Michael Arrington. The blog's first post was on June 11, 2005

Furl: Make your favorite web bookmarks accessible from anywhere with Furl's lightweight bookmarklet. Furl allows you to easily save, take notes on and share the links you've stored, or browse others' most popular bookmarks to find new and interesting things.

Spurl: Never lose track of a web site again with Spurl's free on-line bookmarking service and search engine. Spurl stores addresses quickly for easy access with a one-click bookmarklet and provides recommendations for new content based on your preferences

Trailfire: Bookmaking sharing software.

VOIP

Jajah: jah is a VoIP (Voice over IP) provider, founded by Austrians Roman Scharf and Daniel Mattes in 2005[1]. The Jajah headquarters are located in Mountain View, CA, USA, and Luxembourg. Jajah maintains a development centre in Israel.

skype: It’s free to download and free to call other people on Skype. Skype the number one voice over ip software

Private Phone: a free local phone number with voicemail and messages you can check online or from any phone.

Games & Sketching

Trendio: Trendio.com is an online prediction market. Users, instead of buying stock in companies with real money, buy stock in certain news subjects with fake money. Words available include those from the world of politics, sport, and entertainment. The more the word appears in the news, the higher the value of the stock. Currently, the site uses about 3,000 online internet sources to gauge the value of each word.

GameSnips: online games list, digg style. voting for each game, sort lists by latest or by votes

Pictaps: Roxik Pictaps - Draw a Character and Watch It Dance in 3D

Broadcast Game: The objective of the Broadcast game is to connect all of the terminals and cables on the grid to the central hub by fixing their orientations. All you need to do is click and rotate the cables, the terminals, or the hub.

Pikipimp.com : Ever wanted to add bling to your iomages? Pikpimp is a relly cool ajax application that allows you to drop and drag objects on your image. Save the image and add to your site!

Mainada: How aobut Comic Sketch (thanks Tiago)

Wikis

Wikipedia: The biggest multilingual free-content encyclopedia on the Internet. Over two million articles and still growing.

LittleWiki: LittleWiki is a Web site where you can create public and private wiki pages. A Wiki is a Web site where anyone can enter and edit content. That means you can post and edit information about virtually anything you wish, and you can read what others have posted too.

Wetpaint: Wetpaint powers websites that tap the power of collaborative thinking. The heart of the Wetpaint advantage is its ability to allow anyone — especially those without technical skill — to create and contribute to websites written for and by those who share a passion or interest. To do this, Wetpaint combines the best aspects of wikis, blogs, forums and social networks so anyone can click and type on the web.

JotSpot: Create and share wiki pages with a WYSIWYG editor via Jotspot's secure wiki hosting. Install various "applications" to refine your wiki content - project manager, company directory, blog, forum, poll, calendar, and more - then invite others to contribute

PBWiki: Make a free, password protected wiki as easily as a peanut butter sandwich. Easily upload HTML, link files to your pages, integrate RSS, and more.

Office Tools

Zoho Office Suite: Online Word Processor

Google Docs & Spreadsheets: With Google Docs & Spreadsheets, you can: * Use our online editor to format documents, spell-check and more. * Upload Word documents, OpenOffice, RTF, HTML or text. * Download...

Num Sum: Easy, Sharable Web Spreadsheets

Dictinary : Online dictionary

notifyr.org: Be ahead of the rest with notifyr.org. Notifyr is an easy to use tool which lets anybody easily receive instant updates on any web page around the world. Notifyr.org is ideal for those who want instant information on new stock, or new product release information. Best of all it's free - and always will be

ThinkFree Office: Have you ever wanted to edit an Excel spreadsheet on a Linux system? Have you ever wanted to show your colleagues a presentation on a computer not equipped with Powerpoint? Would you like to be able...

Numly: Numly is a web 2.0 startup offering next generation copyright and DRM licensing services for all things digital.

gOffice: Free online word processor, outpput can be pdf or html letters, allows personalization in letter templates..

RSS

FeedBurner: FeedBurner helps bloggers, podcasters and commercial publishers get more value from the content they create. Our advanced feed management technology deftly delivers subscription services for...

Feed Digest: Feed Digest is a parser, regenerator, and syndicator for, and of, RSS and Atom feeds. It lets you do things like put the content of RSS or Atom feeds on your own site(s).

Attensa: Attensa, Inc. is a venture backed software company developing RSS readers, online RSS aggregators, enterprise RSS servers and RSS infrastructure software that automatically and intelligently delivers...

Tiny Tiny RSS: Tiny Tiny RSS is a web-based news feed aggregator, designed to allow you to read news from any location, while feeling as close to a real desktop application as possible.

Feed43: This free online service converts any web page to an RSS feed on the fly.

Feed Mailer: feeds direct to your email. (thanks John)

Emails

Gmail: Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want.

30 Gigs: 30Gigs.com is invite-only web-based email that offers, you guessed it, 30 gigabytes of space.

Zookoda: is an email marketing application designed specifically for bloggers. Zookoda enables you to send a daily, weekly or monthly summary of your latest blog posts directly into your visitors inbox.

Sprout: osted email management for your sales and support email. No IT department required. Mailroom can organize your email and suggest replies to save you time and keep you better in touch with your customers. There is nothing to setup and it takes only a minute to get started

Gawab: Offers a web mail service with a number of features. Supports POP/SMTP.

News

NewsGator: Read all of your favorite news, websites and blogs all in one place.

newsvine.com: Keep track of breaking news with Newsvine: read "The Wire" for a direct stream of articles from the AP and ESPN, and read "The Vine" for Newsvine user submitted content and columns. Interact with other Newsvine readers by voting for and commenting on news, and write/maintain your own Newsvine column.

Gabbr :Gabbr is a community-based social news and blogging network which allows users to save and share their favorite top news headlines and blog posts.

wired: News site and magazine, covering technology, culture, business and politics.

Clipmarks: Bite-size hiligh-lights on the web.

File Sharing

Box.Net: Free online file storage and sharing from Box.net! Our internet storage service enables you to save, browse, share, & retrieve files, photos, and documents ...

AllPeers:Unleash your online experience and discover unlimited private sharing. Share private photos worry-free. No passwords to remember, no public access. Share your videos without uploading - save on hosting costs while saving time.No cumbersome interface. No sharing restriction. Private and secure. No spyware, no adware, no annoying advertisements.

MailBigFile internet application for file sharing

Others

Live: Microsoft web 2.0 portal

LinkedIn: is like Facebook for business professionals: Build yourself a business network to give you credibility in job searches and hiring, or use LinkedIn to reconnect or keep in touch with important business connections.

BaseCamp: Simple project management with to-do lists, milestones, time tracking, file sharing, calendars, and more. Basecamp is a solution for taking charge of communication, collaboration, and organization for projects big and small.

Side Job Track: A job tracking application for independent contractors, Sidejobtrack creates and manages invoices for goods, services, and time, then produces monetary reports to track payments and income.

Kayak.com searches hundreds of travel sites to give you the widest possible choice of flights and prices. It costs nothing to search and not a cent to book because we're not a travel agency.

TravBuddy is a site for people who love to explore. You don't have to be traveling across the world to use this site. Maybe you just want to share advice about a local restaurant you enjoy, or perhaps last weekend you discovered an amazing new place to watch the sunset, right in your hometown. Whether you are exploring at home or exploring abroad, the art and joy of discovery is still the same. Something that is familiar to you might be amazing and new to someone who is visiting.

Wayfaring is an interesting new site that lets you tag and create your own routes and places on Google maps

Omnidrive: As the world's first complete storage aggregator, Omnidrive allows you to bring all your files and content together from your desktop, devices and the web onto a single space that's easily accessible from any platform.

ma.gnolia: Build your web site and build community online

Ajaxian: Ajax related blog

Web 2.0 Sites: web 2.0 sites directory, for all web 2.0 related services.

SEO Service Details

2008-12-30T01:21:00.000-08:00

What is search engine optimization?
SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines

Initial Consultation & Keywords
As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.

Content Writing
Submit Express employs professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

Website Optimization
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.

Link Development
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:• One-way links from directories and other related sites • Reciprocal link exchanges with related sites• Fee-based directory submissions We may also offer the following services on a case-by-case basis: • Article writing and submission to article directories• Blog postings and/or creation• Press release writing and submissions• Social Media Optimization (SMO) and postings

Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. In addition, we will submit your website to fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.

Reporting
We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.

INTERNET DIAMOND SHORTCUTS

2008-12-23T03:18:00.000-08:00

INTERNET DIAMOND SHORTCUTS
e-Mail
G MAIL
ORKUT
YAHOO MAIL
HOT MAIL
Search
GOOGLE
YAHOO
REDIFF
MESSAGES
WAY2SMS.COM
ALLSMS
SENSEX
BSE
MONEY PORE
STOCKMARET
NSE
ENTERTAINMENT
MUSICMAZAA
YOUTUBE
Cine news
general
CHITRAMALA
MUSIC MIRCHI
ENGLISH
7 WONDERS
MAP
EARTH
GK INDIA
WIN ENTRANCE
NEWS PAPERS
EENADU
AANDRA JYOTI
SAKSHI
VAARTHA
HINDU
DECCAN
INDIAN EXPRESS
India Today
COMPUTERS
GAMES
MOUSEBREAKER
zapak
PUFF
ENGLISH
JOKES 1
JOKES 2
JOKES 3
SPOKEN ENGLISH
RESULTS
DISTANCE EDUCATION (B.A, B.COM, B.B.M)
P.G/B.TECH/ B.PHARMACY
NAGARJUNA UNIVERSITY
MANABADI
JNTU
BRAOU
NTRUHS
APPSC
GO’S
TEACHERS
PF ACCOUNT- GUNTUR
SENIORITY LIST (Dept. of School Education)
SENIORITY LIST
HEALTH
cureall

Keyword Performance LLC

2008-12-19T03:36:00.000-08:00

Keyword Performance LLC is an ethical Search Engine Optimization Company that builds professional search engine marketing strategies for long-term keyword placement on major search engines. Our search engine marketing strategies offer your company a logical solution for exposure to the Internet public through intense research and development to assure any company success within search engines like Google, Yahoo and MSN. Through years of experience of keyword optimization we have obtained long-term search engine placement for keyword(s) and keyword phrases that have pushed many companies to the top by utilizing our search engine optimization services for their long-term goals.

By offering ethical search engine optimization services through our internet marketing strategies will give your company a stronghold for long term search engine rankings that matter. We will also educate you or your staff on our exact process for educational purposes building your knowledge base of our SEO services as a whole. What makes our SEO Company different is we start from the ground up by analyzing your website assuring that it is search engine friendly and can be crawled properly for information exposure. We work within an extensive keyword research process to assure that all variables for our keyword optimization process is followed for multiple keyword(s) and keyword phrases for maximum exposure on the world wide web. We will build from scratch content within your existing website(s) as well as content pages for optimal visibility. Top notch reciprocal link generation for popularity building and many other search engine optimization services. Other marketing strategies include pay per click advertising and bid management for advertisement of your products and services, search engine optimization consulting by our experts and so much more.

At Keyword Performance LLC we offer a free website evaluation and consultation on how our search engine optimization company can work for you. Our SEO services are only performed in an ethical manner to assure that our keyword optimization program is effective for your marketing targets. Keyword Performance LLC takes the time out in explaining to you the exact steps we take for achieving search engine rankings on the proper keywords that attract qualified leads to maximize your ROI.

Search Engines Optimization with Keyword Performance achieves:

Maximum ROI
Driven Qualified Leads
Highest Web Site Traffic & Conversion rate
Multiple First Page Listings
Long Term Search Engine Placement
Long Term Search Engine Popularity
Dynamic Search Engine Marketing Techniques
Let the Keyword Performance search engine optimization company build a tailored Internet marketing strategy for your company today. Please fill out the company profile form to help us better understand your needs or call us toll free today at 877-242-2224 for your free ethical search engine optimization consultation. Web Consulting available on a per hour or per project basis.

Domain Basics: What, Why, and How

2008-12-18T21:46:00.000-08:00

What’s in a domain name? A lot more than might think. Your domain name can be your first impression, your face to the outside world, and your new marketing plan. Learn more about what domain names are, why you should take the time to choose a good one for yourself, and how to go about it.

What is domain name? A domain name is an address for the internet. It helps people find your website. Just as homes and businesses have street addresses, all web sites have domain name. The Yahoo! Domain name is yahoo.com

A domain name is made up of two parts, typically preceded by WWW. Let’s use yahoo.com as an example:

The first part, yahoo, is a unique name that represents the web site.
The second part, com, is the extension, and stands for “ commercial.” There are many extensions available, though .com, .net, .biz, .info, and .us, .in, are the most popular extensions in the united states.

Why is good domain name important? A good domain name helps you in numerous ways.

For businesses
Add your domain name to your business card, email signature, and other advertisements.

Build credibility: Show your customers that you have an established business.
Improve your marketing: provide customers an easy way to remember and contact you. Protect your brand: secure the domain name that best represents your business name and keep it our of the hands of your competitors.

For consumers
Describe your site as best you can with your domain name. For example, a pair of amateur magicians might use their stage names, some combination of words including magic, or the name of their most famous trick.

Why Domain:
1) Web hosting
2) Web site design
3) Online help site
4) New marketing plan
5) Size does matter
6) Relate to your business
7) Avoid similiarities
8) .com is best.

Web solution:

The world wide web is a massive collection of web sites. All hosted an computer called web servers, clients simply upload their websites to a hared (or dedicated) web server, which the ISP maintains.

Domain name

2008-12-18T09:49:00.000-08:00

A domain name is also called a web address. Just as a street address helps people find you home, a domain helps people find you online. You can register your own name, your company’s name, key words to describe your business, or even a short phrase.

What ever will make your web address easy to remember for your friends or customers, both yahoo! Custom mailbox and yahoo! Business mail come with a domain name included at no extra cost.

Reaching specialized markets

2008-12-18T09:48:00.000-08:00

There are over 25,00 newsgroups representing every sport, hobby or interest imaginable. No matter what your niche, your customers are probably on-line. Furthermore, it has been found that some of the most successful businesses on the web are those that target niche markets. Since net access will submit your company to several different internet directories, your interest group will be able to find you certainly, they will find some of your competitors.

i) Reaching the education and youth market

If your market is education, consider books, tutoring or counseling services, study courses, youth fashion and any other items or services. These markets need to be on the web.

ii) Serving your local market.

The power to serve the world with a web site is clear. What about your local markets? In most cities today there are probably enough local customers with web access to make it beneficial to market through the web.

Test marketing new services and products

2008-12-18T09:47:00.002-08:00

If you demonstrate your new product on the web, you will know what your customers think in a fast, economical manner. For the cost of a page or two of web programming, you can gain insight into where to position your product or service in the marketplace.

Opening international markets

2008-12-18T09:47:00.001-08:00

The is a whole new high-tech world out there, populated by millions of people on all parts of the globe, and marketing on the web is the easiest way to begin doing business internationally. With a web site, you can open up dialogues in international markets as easily as with the company across the street.

Streamline information distribution to workers

2008-12-18T09:45:00.000-08:00

Web site is the fastest, most economical way to disseminate information within your organization. Instead of relying on the haphazard distribution of memos, employees can visit their company’s web site at their convenience. Net access can also password protect an employee-only web site so that sensitive information remains within the company.

i) Staying in contact in any time zone.

If you send employees abroad or have offices around the world, Having a website in an expedient way to communicate. It costs no more than a local phone call to access the site and the web in available in over almost countries for the world.

ii) Employees on the road.

Your employees on the road may need up to the minute information. A quick local phone call can keep your staff supplied with the mos detailed information, without long distance phone bills and tying up the staff at the home office. Additionally, salesmen on the road can enter orders on-line so that the company can immediately begin working on them.

Public Relations

2008-12-18T09:43:00.001-08:00

This is becoming an exceedingly important reason to have your company on-line. Even without creating a complex site like the federal express site, your presence on the internet is like passing our your business card to thousands, may be millions of potential clients and partners. It is virtually a worldwide announcement saying, “This is what I do. If you ever in need of my services, you can, 24 hours a day inexpensively and simply, reach me on the web.”

i) Releasing time-sensitive materials.

Information can be made available on your web site at the time you specify, with all related materials such as photographs, biographies, etc.

ii) Reaching the media

Every kind of business needs the exposure that the media can bring. With the internet hype at the eclipse of its power, an innovative web site will almost certainly get written up in one publication or another.

Reduce to costs of serving your customers

2008-12-18T09:35:00.000-08:00

You will find many ways to serve your customers using WWW technology. For example, you can make forms available to pre-qualify for loans. Or have your staff do a search for that classic jazz record your customer is requesting. (without typing up your staff on the phone to take down the information.) Give your clients valuable back-packing tips or

“The 10 Best ways to pay less taxes.”

All this can be done. Simply and quickly. On the web.

i) Making business information available.

You can save phone calls and your staff members’ time by just posting basic business information on your website. Posting the upgrade information on your site will save you money and keep your customers informed of every reason why they should do business with you.

ii) Answering frequently asked questions.

A lot of your staff’s time is probably spent answering the same questions over and over again. These are the questions customers and potential customers will ask before they deal with you.
Display the answers on your web site and you will have freed up a lot of time your office staff.

iii) Receiving feedback from customers

With a web site, you can ask for feedback from your customers and get it instantaneously. E-mail can be built into web pages and will give you the answers while they are fresh in your customers mind, for a fraction of the cost. Another benefit is that you can respond to your customers when you choose to and not necessarily at the exact moment that they call.

iv) Creating a 24 hour service.

If you have ever remembered too late or too early to call the opposite coast, you know the hassle. We are not all the same schedule. Business is worldwide but your office hours are not. Trying to reach America to Europe is even more frustrating. Web pages serve your customers 24 hours a day, seven days a week adding to your costs.

Getting your foot hold in cyberspace.

2008-12-16T04:15:00.000-08:00

Today, there are thousands of companies with web sites. You can be certain that a few of your competitors already have a presence on line. However, it is still possible to become the dominant on line influence in your industry. It’s the way to gain a decent market share of cyber shoppers. In a few years when almost every company in the world will be on line. Customers will not be able to search through all of the thousands of names that a specific query in a directory found. They will,however, keep returning to the sites that gained their popularity now.

Leveraging advertising dollars

2008-12-16T04:14:00.000-08:00

There is a limited amount of information that can be stuffed into a radio. TV or print ad. These mediums are expensive. However, include your company’s URL in a small print ad or 30 second spot and you have now directed your customers to your website which contains enough sales information to make the sale.

i) Increasing sales
Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company’s web site is mentioned in your ad, customers will be able to look at your website and buy your products or learn about your services as soon as the urge hits them.

ii) Reduce the cost of printing and mailing your catalogs

Companies can save hundreds of thousands of dollars in printing and mailing coasts by putting their catalogs on the internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when consider the number of people you can reach.
iii) Updating information quickly
Websites can be updated as often as you like. The Nando Times, an online newspaper, updates its sites every five minutes and gets 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dyamic sites are that get the hits.

iv) Briging more people into your stores or offices

Your web sites is particularly helpful in this area for those running TV or radio ads. Your customers can look at your web site in order to get all of the information that they need.

v) Bringing more people into your distributors ‘ stores

Wholesalers also benefit greatly by having a web site. They can include on their site a search engine for all of their retailers. There fore, when customers see a product advertised, they can look at the wholesalers web sites to find out where they can purchase it.

vi) Making pictures, sound and film files available.

The web enables you to display photos, sound and short movie chips with less expense. Guitarist jeff smith example, gets over 200 hits a day and markets his band’s CDs on line.

Reaching millions of potential customers quickly and inexpensively.

2008-12-16T04:13:00.000-08:00

Ten of millions of people worldwide have access to the internet. A recent study found that 75 million people used the internet. And 45 million used the WWW in the preceding the survey in USA & Canada.

Generally, the population on the internet is well educated and affluent. Most own a computer, others have access to one. Internet users, like most people, are interested in convenience. Many prefer the ease of finding services or shopping and ordering directly from their computer screens. “ Net Access” advanced equipment and technology make everything faster and easier for their customers.

i) Selling products and services.

Web sites are powerful because they join your advertisement to your order or inquiry form. This is also the greatest distinction between electronic and other advertising channels. Users can have direct communication with your company as they see your ad. With the click of a mouse, they will transmit their inquiry or order directly to you. This, the entire process will be faster and cost effective.

ii) On line Publishing
On line publishing requires a fraction of the investment that conventional publishing requires…. And it works. Dawn, one of pakistan’s best know newspaper, gets thousands of hits per week.

Instant Traffic Generator

2008-12-13T03:50:00.000-08:00

We also serve the needs for getting the instant overnight web-traffic for the specified needs of our clients. This instant traffic is not the one coming from the Search Engines but from several other sources.

Though this instant traffic is not very much targeted but is excellent for brand promotion, short term promotional campaigns, election campaigning, etc. It gives more first time visitors and you can convert or retain them with your powerful promotional offers or through interesting and well presented content on your landing page or website.
Instant traffic, though is not sustainable on its own and is available only as long as our constant efforts are made for it, but it could be used to your advantage as per your wishes with some innovative deployment of your marketing strategies.
We have very limited control over the geographic and demographic attributes of this kind of web-traffic but despite this we make our best efforts to give you the the kind of traffic you are looking for. This we do by working closely with our clients requirements and understanding their business needs and concepts.

Taking it as a basis of our mandate, we work upon several in-house classification systems to focus our efforts to get the desired traffic for our clients. However we don't guarantee anything about the kind of traffic in this services but immense satisfaction levels of our existing clientele stands testimonial for our efforts. team brings along its own expertise in maintaining and managing the nitty-gritty's of a PPC campaign.

The domain of our knowledge and expertise helps you to choose the right set of keywords, geographical regions, time zones and most importantly the right bid amount to get your advertisement at the best visibility spot of the search engines or their partner sites.

PPC Campaign Management

2008-12-13T03:49:00.000-08:00

PPC Campaign Management
We provide you our specialized Pay Per Click (PPC) Campaign Management Services for effectively and economically running your Adwords, Text-Ads and Banner Advertising campaigns on Google, Yahoo and their partner sites. Clients or Organizations willing to get their PPC campaign managed by us are encouraged to open their own Google Adwords account and get their own credit card registered with it to make arrangements for their advertising liabilities towards the respective search engine.

Seo Edge

2008-12-13T03:46:00.000-08:00

SEO EDGE is the ultimate SEO service, offering regular and focused efforts for a minimum of six months at a stretch to your website by our specially qualified team led by top- notch SEO experts of our organization resulting in a major boost in your website SERPs, enhancing the overall exposure to the no. of indexed pages of your website with continually higher ranking on numerous relevant keywords.
The SEO EDGE is the only SEO service by the trafficwala which comes with a guaranteed top-ten position for your website in Google on specified keyword for yours website. We provide quality SEO services to get higher rank in all major search engines. We have successfully provided SEO services to hundreds of websites with proven results. We work as a dedicated team who has several years of experience in SEO field, with proven track record of providing high quality services to several websites & portals.
To give you an idea of what we do to your website, have a look at some of the jobs carried by our seasoned experts to give you an Edge:
On-page Optimization:

In-Depth Keyword Research & discovery service
Unlimited Keywords
Competitor Analysis
10 Competitors
Number of Keywords / Phrases targeted
Unlimited Keywords
Guaranteed number of Keywords/ Phrases in at least 10 search engines
50
Title Tag Optimization
Meta Tags Optimization
100 pages
Meta Tags/alt tags Composition & Upload
Renaming of Complete Website pages and links for creating Search engine friendly urls
Spell checking and grammatical error correction on all pages.
Robots.txt Optimization
Adding custom 404 error pages
Adding 301 permanent redirect
W3C Validation
50 pages
Code cleaning and text to code ratio
XML feed submission if you have a feed
Working on HTML Source Code
50 pages
Image & Hyperlink Optimization
500 images & links
Link Development:

Anchor Text suggestions
Manual submission to Top Country-specific, regional search engines & directories
50 pages
Article writing & submission (Monthly)
Total 5000 directories
Press Release writing & distribution (Monthly)
Total 500 websites
Directory Submission - Trade & industry specific enginesÂ & other DirectoriesÂ (Monthly)
Total 10,000 directories
Software Submissions (If your site offers free software or any webmaster related tool)
250 websites
Other Link Building Methods
Resubmissions whenever required based on ranking report
Online Ad posting
500 posts in different websites
Forum Posting & postings in several relevant Yahoo & Google groups
1000 posts in different websites
Classifieds Posting
1000 posts in different websites
Blog Postings or contextual linking
1000 blogs
Postings in Social Media like digg, facebook, myspace, etc.
500 posts
Social Bookmarking in delicious, stumbleupon, etc.
100 posts
Creation & posting of videos for youtube and similar websites
Ebay Marketing
Cafepress Marketing
Google base feeds
500 products
Other Activities:

Google Sitemap Creation
Yahoo Sitemap Submission
Site Loading speeds - Evaluation of page download time to find out it your users are waiting too long for pages to appear
Web Accessibility Evaluation to ensure browser compatibility across a range of browsers
Reports
Weekly
Post-Optimization Ranking Report
Load Time Monitoring & Reporting
Link Popularity Monitoring & Reporting
Log Analysis for Web Traffic Analysis
Google Analytics Installation
Search Engine Ranking Reports
Unlimited e-mail, chat and Telephone support

SEO BOOSTER

2008-12-13T03:42:00.000-08:00

SEO BOOSTER is the most opted SEO start up service by the budget conscious websites, recommended to new as well as existing websites who have never availed any professional SEO makeover. The SEO BOOSTER makes every page of your website easily crawlable by Search Engine bots. SEO BOOSTER is the best platform to start your friendly relationship with all major search engines & trade directories. It gives the much required initial boost to your website so that it catches the fancy of search engines.

Prominent Features:

* It will index your pages in search engines.
* It will give numerous back links to your website.
* It will boost your website position in search engine.
* Your site home page will be optimized.
* Your site will be submitted to over 100 industry specific & general directories.
* One unique article written by us containing your website link will be submitted to over 300 article directories.
* Google sitemap will be created & submitted of your website.
* Job completion report at the end.
* Post-job SEO Analysis Report with advises & suggestions for continued actions at your end.

Stop Worrying About Rankings

2008-12-09T23:32:00.001-08:00

Do you search Google for your trophy keyword every morning to see if you’re still on the first page? Do you check more than once a day? If so, you are a rankings junkie and it’s time to shake the habit. Things have changed with the search engines to the point where rankings are no longer the best indicator of SEO success. Honestly, rankings have never been the best indicator of success, but this is becoming more and more important for marketers to understand. You should be focusing on how much traffic is coming from search, which keywords are driving that traffic, and most importantly, which keywords are driving sales.

The most recent twist in the search universe was Google’s announcement this week of the launch of SearchWiki. SearchWiki gives registered Google users the opportunity to mess with the position of sites in the SERPs. Basically, it gives me as a searcher the opportunity to pick which site shows up in the top spot and get rid of all the crap that isn’t relevant for any given search. Sound incredible? Don’t get too excited, any changes I make will only be visible to me when I’m logged into my Google account. However, position adjustments and comments people make in SearchWiki can be viewed by other searchers if they click on the “See all notes for this SearchWiki” link at the bottom of the page. If this catches on, and isn’t ruined by spammers, I expect SearchWiki to gradually gain more importance in what people see when they search. The first step will be to allow the option to let people’s search results be influenced by friends’ wiki changes, and then Google could start including aggregate wiki data as part of their search algorithm for the general public.

At the recent PubCon conference, representatives from all three major search engines spoke about how each is trying to offer more than “ten blue text links.” What they mean by this is that rather than the traditional 10 text links to web pages when you search, they are starting to serve up other types of content that is relevant to your search query. We’ve been hearing about this trend for the past couple years, and it has gradually become more prominent in the search results–known as a Universal or Blended search. Any given search could yield results for images, video, shopping, blogs, local maps or news. Rather than just links to these other types of media, they are often embedded right in the search page. With this shift away from the standard “10 blue text links,” it changes the paradigm of search engine optimization. While optimizing web pages is still important, if you aren’t creating and optimizing a wide array of digital assets, you are missing out on a huge opportunity to get your brand in front of searchers.

Another major shift in the search engines that will continue to have a huge impact on search marketers is personalization of the search results. The search engines are starting to customize the search results for each individual searcher based on their search history, geographic location, or other demographic factors. This change makes it futile to focus on search engine rankings, because the ranking will vary depending on who’s searching.

Mobile search is another important area to consider. The newest smart phones like the G1 and iPhone make mobile search look a lot like regular web search, but it is still a different experience searching the web from a mobile device. It’s a much smaller screen, and people aren’t usually searching for the same reasons they would search at the office or at home. Mobile search centers more around local search–it’s about finding restaurant reviews, phone numbers, directions, stuff they need to know when they’re on the go. Often, the default Google search from a mobile phone serves up search results that are localized to the searchers location. Search tools like Google’s recently launched voice search application for the iPhone, and ChaCha, which has been around for a while, give people the option to speak their search queries, or even send them via SMS text messages.

What does all this mean? It means we need to rethink how we look at search engine optimization. We need to do all the little things to make our sites relevant for our keywords. We also need to think beyond our own websites and provide unique, valuable content in as many different formats as possible. Focus on being relevant to whatever and however people might search, and your traffic and sales numbers will tell you if you are hitting your target.

Posted by: Dave Bascom

On Site Search SEO Tip #1

2008-12-09T23:31:00.001-08:00

A major item that a lot of sites overlook and a lot of SEO’s don’t really understand is the “site search” function on a site. I’m going to give you a scenario that three of our clients have faced, with similar results.

Let’s say you own a real estate site with information being pulled from the MLS database via IDX or some other listing server. None of the content that your on-site search result displays is in any way unique from all the other real estate sites online. Which means that even if you have 20,000 pages indexed according to Yahoo, not even 1% of these pages have a great chance of showing up unless someone searches on the exact title of your listings page.

This idea also holds true for paginating issues in shopping carts and blog pages, but we won’t be delving into those two items in this post. So you have two choices basically (I’m assuming your site isn’t homes.com, realtor.com, or one of the large nationwide realty sites).

1. You can write unique titles, meta descriptions and listing descriptions for each listing, which would take you the rest of your life.

Or

2. You can exclude all your search results from the search engine spiders by adding an exclusion for your on site search results subfolder to your robots.txt file.

What if your search results get displayed using something like this: www.yoursite.com/index.php?search=action&name=something

Can you use the robots.txt file to exclude that search result, or any search result on the index.php page, without also excluding your index page from the bots? The answer in this example is no. But, if you’re going to be de indexing your search pages anyway, you can move your search results to display under a separate subfolder called /search/ or something and then using your robots.txt file, you can make all of your search listings no indexed, while still retaining one main search page, perhaps at search.html. The exclusion would look exactly like this in your robots.txt file:
User-agent: *
Disallow: /search/

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Posted by: Adam

Optimizing for Navigational Searches

2008-12-09T23:30:00.001-08:00

People search for many different reasons. These myriad reasons can be broken down into a few wide segments, informational, transactional, and navigational searches. There are millions of searches when people simply need information, but often even informational searches are just the early stages of the purchasing process. It is important to understand the different ways and reasons the people search and be sure that your site is optimized to be found at each stage.

The type of searches that SEO people rarely talk about is the navigational searches. Navigational searches are search queries where people search for your exact domain name or brand name. Basically, they know exactly what they are looking for, but they choose to search to find it instead of typing it into the browser address bar.

Don’t think navigational search is a big deal? Check out the top 10 overall searches for July 2008 from Hitwise: myspace, craigslist, ebay, myspace.com, youtube, mapquest, yahoo, facebook, www.myspace.com, craigs list

Compete data shows 17% of searches are navigational. Why are there so many searches for domain names and site names? Many people will enter the URL or site name into the search box and it magically appears as the top link and the click on it. Sure, it adds an extra click that really isn’t necessary, but that’s how they learned to find things on the web so why change if it works?

As marketers, we need to understand that this is a huge part of the way people navigate the web and we need to be sure our sites are optimized to show up when people are looking for us.

Domain Name Searches
First off, make sure your site is indexed in the search engines. Does your site show up first in a search for your domain name? Unless your site is penalized, it should show up at the top of the results when you search for the domain name. Follow SEO best practices with regards to your website architecture and content. Don’t hide your content behind javascript or Flash navigation. Include a link to your HTML sitemap in the footer of your site. Make sure your XML sitemap is updated and submitted to the search engines. Be sure you are blocking any directories and pages of your site that you don’t want indexed, but be careful to not deny the search bots from indexing the pages you want them to find. Adding a / in the wrong place in your robots.txt file can get your site removed from the search engines.

Company/Brand Name Searches
Brand name searches can be an interesting challenge. It seems like it would be so obvious to the search engines and your site would automatically show up at the top for all searches for your brand name. Sometimes that is the case, but the larger your brand is, the more competition you will have for your own name. This could come in the form of affiliates, review sites, news articles, press releases, and many other types of pages. Usually it is fine to have that stuff showing up, as long as your official site shows up at the top. To make sure it does show up, be sure to feature your brand name(s) prominently on the site in textual format, not just graphics. Most of the time you will have plenty of links to your site using your brand name as the anchor text. If your site isn’t on top, however, or if you have a newer site or brand, it might take a while to get enough link juice to move to the top for your own name.

Another issue that I’ve seen on occasion is when you run into competition from other companies or products that have the same or similar brand name. They might be in a completely different market, but if they have the same name, you could have a hard time beating them for your own name if they are more established and have more link equity than your site. Another thing to consider with name searches is misspellings or spelling variations. You usually won’t want to look stupid by misspelling your own company name in the content on your site, but a few low-profile links with the misspelled version will often do the trick. Sometimes Google figures out what they meant to type and serves up your site anyway, so you should check to see what shows up for common misspellings.

International Search Engines
If you have content catered to an international audience, you should make sure your site is showing up for brand/domain searches in that country. Google is the biggest search in most countries, except Baidu in China, Yahoo in Japan, and Yandex in Russia. Make sure your site is listed and shows up for your name in the top 3 search engines for the countries you are targeting. The easiest way to get top billing in the country-specific search engines, including pages from country searches in the localized Google search, is to have a separate, localized site on the country’s preferred TLD. You can also set up international sites on subdomains or sub directories of your main domain. Then you can specify to Google which country each subdomain or directory pertains to.

Product Name Searches
Although not exactly navigational searches per se, I wanted to mention product name searches. People might search for a product name or SKU when they know exactly what they want to buy. They might be comparing prices or just looking for the best place to purchase. Or they may be looking for reviews and feedback from other purchasers of the same item. Or it could be existing customers looking for support information or accessories for their product. Whatever the reason, you would be well served to have your product pages showing up for these keywords. The best approach will depend on how competitive your products are. If you are the only one selling the product, all it will take is to get the pages indexed. If you are competing against thousands of other resellers, it will prove more difficult and you’ll need to do some serious optimizing and link building to those specific pages. Start off with the basics of getting the pages indexed. Spend some time searching for your products and see what you find. Analyze the level of competition and put together a plan to get your pages to show up on the first page. You might not get a ton of searches on any single page, but if you sell thousands of products, the aggregate traffic and sales from those keywords will make a big impact.

PPC for Navigational Searches
You should be able to show up for all of your brand terms without having to pay for the traffic. One thing to consider however, is that if you augment your organic SEO with paid listings, you increase the chances of getting people to click through to your site. This can be especially important if you have competitors bidding on your brand or other navigational searches. You want to do everything you can to make sure they get to your site and not your competition. On the flip site, you could use the same strategy to try to capture some of the navigational search traffic to your competitors by bidding on their brand names and offering a compelling alternative product or service.

More than Just Rankings
One last thing I wanted to mention about optimizing for navigational searches. Showing up for your domain and brand names is just the first step. Your really want as many of those searchers to click through to your site, so you should pay close attention to the title and description snippet that show up in the search listings. If you have a number one ranking, but no title or description, it will be easy for searchers to skip it for the more compelling link right below.

Posted by: Dave Bascom

SEO is About Communication

2008-12-09T23:28:00.001-08:00

We’ve all heard various experts toot the horn of various elements of SEO: “Content is king!” or “It’s all about the links.” Others tout their proprietary software tools or throw out terms like latent semantic indexing. The truth is, all of these things play a part in SEO (along with a bunch of other things), but if you focus on any one of these, you’re missing the bigger picture.
Communication is defined as: a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.

The communication process involves a sender and a receiver. As long as both the sender and receiver both understand the common system of symbols, signs, or behavior, the sender’s message will be understood. Sounds simple enough, right? The challenge with any communication is that the message has to be properly encoded and then passed along through the communication medium or channel and then decoded and interpreted by the receiver of the message. With search engine optimization, we are dealing with an intermediary (the search engines) who really aren’t our intended receiver at all. We have to make sure the search engines understand the message we are sending, or the communication process breaks down and never makes it to our intended receiver. This makes for a much more complicated communication process.

Google has made it perfectly clear that they are making every possible effort to improve the quality of its search engine. This means they are doing their best to decode the meaning of web pages and other web content — at the same time they are decoding the meaning of users’ search queries — all in an attempt to match up searchers with what they are looking for. They are trying to improve the web search communication channel. Our job as communicators is to create our websites and write content that makes it clear what we are trying to say. If we send the right signals to Google through the structure and content on our site, internal and external links, and all the other “seo” tactics, Google will get the message and move our site to the top of the search heap.

Don’t forget that getting Google to properly decode and interpret our message is only part of the communication process. Google is not the final receiver of our message, remember? Ultimately you want your customers to find your site, click through and complete the desired action (lead, sale, call, whatever).

Just getting your site to the top of the search engine for your desired keywords does not mean your intended customers will get your message. If your title and description is just a bunch of mumbo jumbo, you won’t get many people clicking through. Take care to use titles and descriptions that will convey the right message regarding what you have to offer. Once they click through to your site, the real communication takes place. If they don’t immediately see what they were looking for, they will back out and look elsewhere. If your message is not persuasive enough, the customer will move along to find something more convincing. Provide enough content and enough value to satisfy the searcher’s desire to find what they are looking for. Speak the same language as your site visitors and they will be much more likely to decode your message in the way it was intended.

An important part of the communication process is feedback. Try to get feedback from your website visitors. Obviously, when you get get a sale on your website, you know your message was successfully received (at least by that person). What if you’re not getting any sales? Or what about the other 95% of the people who didn’t buy? Provide other feedback mechanisms to allow your customers to give you feedback about your message. Provide clear calls to action and give them multiple ways to contact you and provide feedback. Use your website analytics reports along with tools like ClickTale and CrazyEgg to find out your site visitors’ behavior. Spend the time to close the feedback loop so you can refine and improve your communication process.

Don’t ever forget that SEO is about communication and the search engine is merely the medium to reach your desired recipient.

Posted by: Dave Bascom

Internet Reputation Management

2008-12-09T23:25:00.000-08:00

Reputation management can be quite expensive and time consuming–especially if you’re not clear on what your objectives are. Some companies just want negative comments and sites to drop out of the top 20 Google search results. Some companies want to monitor all of the conversations taking place in the World Wide Web (er, I mean Web 2.0, or Web 3.0?)

There have been plenty of posts by industry experts on the process of online reputation management. I’m not trying to re invent the wheel. I want to give you an idea of what it’s like to actually carry out a reputation management campaign so you can decide whether it’s worth it to do it yourself or pay someone to do it for you, or a mix of both.

For starters, you need to decide if you just want to bump down negative results or just monitor the conversation.

Scenario A: Bumping Negative Results

What keyword(s) do you want to focus on that are showing the negative results?

Try and focus on just one or two main keywords to begin with. Now, go through all of the results in the top 5 pages, and see which are positive, neutral, or negative. Decide on the top 10 neutral and positive results that you want to show up for your search term. Now start linking to those articles or sites with your main keyword as the anchor text or title. Creating social media profiles and other things will come in down the road, but using sites that are already showing up will give you much quicker results. Then create your wordpress, squidoo, blogger, typepad, facebook and myspace profiles, but don’t count on them showing up too quickly for your keyword(s), especially if there are already a lot of other pages showing up. Be sure to create unique, useful content on each of these blogs/profile pages. You’re not just trying to spam the index, you’re trying to add valuable new content to increase your exposure in the SERPS.

Another of the easy way to get links is by using social bookmarking sites. Here’s a list of social bookmarking sites that are perfect for this.

Scenario B: Monitoring the Conversation

How much monitoring do you want to do?

There are at least 20 different blog/article search sites out there from which you can see what others are saying about your keyword(s). I would say Technorati and Google Blog Search are your best bets to find most of the prominent results. Just enter in your search term in the respective search boxes on those two sites, and then subscribe to the feed of the results. Another option is to sign up for a Google Alert on your name and Google will email you updates whenever your name is mentioned.

Now, once you find some good reviews or posts about your keyword, leave those alone. Or you might write an email or post a comment thanking the author for the positive review.

On the other hand, when you find a negative review or post, don’t get emotional or angry. Get smart. These posts or reviews won’t always show up near the top search results in a regular Google search, so you don’t necessarily need to worry about bumping these results. So your strategy should just be to make sure that an overall positive (or at least neutral) message is presented (which is pretty hard to do if you’re reacting instead of interacting).

Posted by: Adam

Does SEO Die on Web 3.0?

2008-12-09T23:24:00.000-08:00

Hey, Marty, would you mind parking the DeLorean for me while I finish up this blog post? Thanks.

Hi, everyone! I’ve just come back from the future. Well, not really. I’ve actually just been reading through a bunch of articles about the Semantic Web as envisioned by Tim Berners-Lee and other brilliant thinkers. My appetite to research this topic was spurred by this article I read about two weeks ago. It’s been a fun escape into the world-of-tomorrow. Some have already assigned the moniker “Web 3.0″ to the Semantic Web. Here we go again…

So did I find anything of value on my futuristic escapade? Well, I started my trip (as always) by going to see The Oracle to find out what she thinks of the Semantic Web. It’s still unclear to me how people will interact with such a system—from what I can tell there are no consumer apps yet that handle these types of semantic web interactions. But according to the Wikipedia article, computers will do most of the menial pairing of search results that we currently do manually.

Funny enough, there are many who believe that this particular vision of the future cannot come to fruition. Others say it has already begun to happen. I don’t know enough about it yet to base an opinion either way, but I do see elements of a semantic web in now widely used web techniques like tagging.

According to Tim Berners-Lee, Google will not survive on the semantic web—at least not in its current state. Yahoo even recently announced that they will begin supporting certain semantic web standards and technologies to let people produce much richer search results.

So if search engines as we know them need to change at the advent of this new Semantic Web, do SEOers need to follow suit? Will SEO become the task of simply building properly formatted semantic markup for digestion by future search engines? That could be part of it. In fact, part of good SEO practices now include creation of semantic based data feeds (think RSS). And now with the birth of Yahoo’s open search, website owners will be rewarded for producing more semantic data and suppling it to Yahoo. I expect Google has something similar in the works.

But how far out is our paradigm shift? How quickly will the bandwagon pass? Is there a bandwagon at all? The more you think about it, the more you think, “wow, this Web 3.0 is going to be pretty cool! It’ll make SEO and search in general a lot cleaner”. As I began to ponder all of these new ideas, The Oracle sent me to this other article. Stopped in my tracks.

Mr. Doctorow is right on. One of the huge problems Google et al currently face is the overabundance of garbage on the web. This must be what Berners-Lee meant in part when he said, “…make sure people aren’t using their authority to do things that they shouldn’t be doing”. Unfortunately, that’s much easier said than done. There will always be people who are trying to game the system. Website owners of the future will be creating oodles of inaccurate meta-data about their spam sites to trick your computer into pulling bogus information into your data mash-up. Can you imagine searching for a good Italian restaurant near the place you have a meeting tomorrow at noon and you’re given a map full of bogus locations all advertising male enhancement pills. No thanks.

Let’s get back to the original question quickly: does SEO die on the semantic web? I think the answer is a resounding no. In fact, an understanding of keywords, search engines, markup, and semantics will play an even bigger role as time goes on. But who knows what the real future will bring.

Alright, I’m outta here. Where I’m going I don’t need—roads. But I do need to add some quick semantic metadata to this post before signing off (*throws in another old can and a banana peel*). OK, I’m off!

Posted by: Peter Ehat

7 Ways to Use Keyword Analytics to Your Advantage

2008-12-09T23:23:00.000-08:00

You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and paid search traffic).

1. Peek inside the minds of searchers
Often we as marketers think we know a lot about how people search. The truth is, there are a lot of different ways to search and it varies by industry and from one individual to another. By analyzing the keywords and phrases that are driving traffic and sales to your website, you can find out how your customers search to find your site. What adjectives or other modifiers do potential customers search on? What order do they search

2. See which keywords are working for organic search
If your site is showing up on the first page for some of those keywords, how much traffic are you getting from those organic listings? More importantly, how many leads or sales are you getting from those keywords? You will sometimes be surprised at which keywords drive the most traffic. Often it’s not the keywords you think will be best, and that’s why you have to watch your keyword referral reports to see which keywords are working.

3. Determine which keywords are not driving traffic
If you’re on the first page of Google and you get zero clicks, it’s time to find some new keywords. Stick with the keywords that drive sales and ditch the keywords that don’t work. There is a huge difference in click through rates depending on the position your site is listed in, but if your site is anywhere on the first page of Google, you should expect some level of traffic, or you’re not targeting the right keyword.

4. Find keywords that work in PPC that can be used for SEO
The nice thing about PPC search advertising is that you can choose exactly which keywords your ad shows up for. The thing that sucks about PPC is that you have to pay for every click. So why not take what you’ve learned from your PPC campaign and make sure you’re focusing your SEO efforts on the right keywords? You’ll usually find that a first page organic listing for the same keyword will send a lot more traffic than a paid listing for the same phrase, and the price per click is way better

5. Find keywords that work for SEO that can be used for PPC campaigns
The same idea for taking PPC keywords into your SEO campaign works the other way, too. Organic search listings will bring people to your site for all kinds of different keywords–including tons of keyword combinations that you never would have thought to include in your PPC campaign. If you notice a particular phrase that drives a lot of sales from a unique organic search keyword, you should try it out in your PPC ads. You’ll usually see a similar conversion rate, or maybe even better conversion from PPC on the same keyword!

6. Identify keywords to add as negative matches
Negative matching with PPC campaigns is when you tell the search engines to not show your ad when certain words are included in the search query. This can come in handy when you’re doing broad matching on keywords that have multiple meanings or connotations. They can also help you eliminate keywords that are driving a lot of traffic without resulting in sales. By watching your conversion metrics on a keyword level, you can identify keywords that drive traffic without sales and add those keywords to your campaigns as negative matches. You can even save yourself some money by looking at irrelevant, under-performing keywords from your organic search that should be excluded from your PPC campaigns before you even spend a penny on PPC ads.

7. Get ideas for new content and products
You’ll start to notice that people find your site for all kinds of different, sometimes strange, keywords. Watch the keyword list for new ideas for topics you can write about on your blog or even a new product you can add to meet the needs of your customers. If you’re getting significant traffic on keywords that you don’t have content about, it’s a good indicator that traffic would flow to your site if you create content to match what people are looking for.

I find it very interesting to review the keyword referral data in website analytics reports. As you dig in you’ll find all kinds of hidden gems that you can apply to make your website better and more profitable!

Any other ideas of ways you’re using keyword analytics to grow your business?

Posted by: Dave Bascom

Basics of Search Engine Optimization

2008-12-09T23:20:00.002-08:00

Having been in this industry for many years now I have learned that the internet marketing industry is always changing and it is virtually impossible to know everything about search engine optimization (SEO). Technology is always advancing, search engines are always updating their algorithms and an SEO specialist has to constantly being studying to stay on top of the changes.

One thing that seems to stay constant in this ever changing industry is the basics of site optimization. By basics I am talking about the same things that were part of SEO over four years ago and still are today. These things can be separated into two categories; On-Site Optimization and Off-Site Optimization.

On-Site Optimization:

On-site optimization is exactly that, it is the process of optimizing site layout and site content to target specific search terms for improved search engine rankings. This process involves placing targeted search terms in specific places on the pages of the website in order for search engine spiders to crawl and rank the page for those targeted search terms. These places include…

The page title or title tag
In the Meta Description tag
In the Page heading and sub headings using H1, H2, H3 tag
In the body content of the page
In Alt attributes of images
In the Anchor Text of any links that point to that page
From my own experience I have found that when targeted search terms are located in these areas the web page will generally see improved rankings in the searches for the targeted search terms.

On-site optimization also involves making sure the site structure and navigation is search engine friendly. This means that every page on the site is going to be able to be crawled by a search engine spider and be able to be indexed by the search engines. To do this the site needs to keep all pages less than 3 pages deep. So if I was navigating the site I should not have to click more than 2 links to find any page inside the website. Every page should also be able to be reached through an html text link. This is so that spiders can reach every page of the site since spiders cannot always crawl fancy buttons and flash links. On larger websites the use of a sitemap can be very helpful in making sure that all pages can be crawled and indexed by search engine spiders.

Off-Site Optimization:

Off-site optimization is the process of building up the link popularity of a site by getting other sites to link to it. Inbound links have a big role in how well a site is indexed and how well it ranks in the search engines. Inbound links allow for search engine bots to find the site, index its pages and rank it. Bots use the anchor text of inbound links to help determine what search terms the site should be ranking for. Below, I have listed a few ways to get inbound links…

Web Directories - Submit to both paid and free directories.
Reciprocal Links - Exchange links with sites that offer relevant content.
Articles - Write articles about products or services offered on the website and submit the articles to various article publishing sites on the web. Be sure to include a link to the product or service on your site.
Press Releases (PR) - Similar to writing articles. Press releases can be submitted to places like PRweb and PRleap. They then can be picked up by other news sites including Google news and Yahoo.
Remember that inbound links should be from sites that contain relevant content. Always look at the quality of the site before exchanging links.

Posted by: Dustin Williams

SEO New Year’s Resolutions

2008-12-09T23:20:00.001-08:00

The new year is an exciting time–new plans, goals, dreams. Here are some new year’s resolutions related to search engine optimization and search marketing that you might want to incorporate to generate more business from search this year.

This year I resolve to:

Set specific search marketing goals and lay out a plan to achieve them.
Review my website and make sure all basic SEO has been implemented.
Consistently add new and useful content to my blog and website.
Contribute more often to blogs, forums, and online groups in my industry.
Expand my keyword list to incorporate new keywords.
Eliminate ineffective keywords from my PPC campaigns.
Refine match types and add negative keywords to my PPC ads.
Test–ad copy, keywords, bids, landing pages–everything possible.
Identify key performance indicators for my business and track them closely.
Review website analytics and look for areas to improve conversion rates.
Happy New Year!

Posted by: Dave Bascom

Raising the Google Generation

2008-12-09T23:18:00.002-08:00

A recent conversation with my 4th grade daughter:
“Dad, do you have Google Earth on your laptop?”
“Sure, sweetie, why?…how do you know about Google Earth?”
“We use it at school and I want to check some stuff out. Can I use it for a minute?”
“O.k. Do you want me to help you with it?”
“No, thanks, Dad. I’m not dumb. Everyone knows how to use Google Earth.”
“Uh, ok. Here you go.”
OK, so it shouldn’t be a surprise to anyone that a fourth grader is more capable with a computer than most adults, but as I had this discussion with my daughter, I came to the stark realization that Google’s brand will likely grow even stronger with the rising generation. I’m not saying their place is cemented–it’s a competitive marketplace and things happen, they could drop the ball and betray their customers’ trust, or something might come along that will erode their market share–but by simply doing things the “Google way”, they are silently building the solid foundation of a brand in the hearts and minds of the next generation of consumers.
Even the most devoted Googler I know can remember back to a time when “search engine” meant something more than Google. In fact, most of us got our start on AltaVista, Lycos, Webcrawler, or my personal favorite Infoseek. We switch to Google because it did a better job of finding what we were looking for. The other search engines are now just as good at finding what we’re looking for, but nobody cares. Google works, so we don’t have any reason to switch.
My kids, on the other hand, don’t know any other search engine besides Google. For them Google is search. Not only that, but now Google is becoming more than search with Google Earth, Picasa, YouTube, etc. All these other Google products and brand simply reinforce the strength of Google’s brand. Everybody loves Google because Google just works–it’s easy, it’s accurate, it’s cool, it’s fun. Google would be huge on it’s own (it’s worked so far), but how big can Google grow if they’ve got a whole army of educators embedding their brand in the minds of our children?
They didn’t ask to be promoted in schools across the world. Is it their fault if they create cool stuff that people flock to in droves?

Posted by: Dave Bascom

Facebook Challenge - Part 1

2008-12-09T23:18:00.001-08:00

I hate to admit it, but I still haven’t figured out the golden formula of how to make money from Facebook unless I spend money on their social ads, or create a widget. I don’t know about you, but I don’t have time to sit down and create a widget, let alone one that is unique enough to garner enough interest to be worth my time.
So, I have an idea.
This will be purely for your own profit, and not mine or SEO.com. I want to know if there is a correlation between the number of friends you have, and the amount of traffic you can generate to a website. Hopefully you know how to send a note to all of your friends, get them to visit your site. However, you never know how many of them actually read the note, unless they respond, which in my experience is usually under 10% of the recipients.
Here is the contest:
Be the person with the largest increase in visitors to your website from Facebook for the month of February, compared to January. This competition starts Feb. 1, and ends Feb. 29, 2008.
To be eligible for this contest:
1. You must have a website that you have access to the analytics (this will be how I determine the winner.)
2. You must enter by commenting below, with the name of the website, your name, and how many facebook friends you have currently. If your name is not found below, you will not be eligible to win.
What You Will Win
The winner gets a month long, home page link from seo.com to any top level domain of your choice. (No porn, warez, illegal downloads, spam, blackhat, gambling, or drug/pharma related sites, must be in English) The winner also gets a permanent link on the follow up post to this Facebook Challenge, as well as a short write up about the website and the tactics employed to get the most visitors.
At the end of February, which would be the 29th, a Friday, I ask that all people who have entered the contest send me a pdf of your traffic sources from Facebook in the month of February, compared to Jan. (My email is adam at seo.com)
Any questions you have, post them below, and I will watch this post like a hawk so that as many people as possible can enter.

Google PageRank Shakeup

2008-12-09T23:16:00.000-08:00

The SEO blogosphere is abuzz with talk about the latest shakeup in Google. This time, most talk is about how a lot of websites saw a major drop in their PageRank. Many speculate that Google has targeted sites that were selling text links in particular. A lot of people seem really really bent out of shape over this, but in the case of every example I’ve seen, these sites are still ranked just as well as they were before this change and traffic remains the same. This pagerank update might stink for companies that base their ad prices on the visible, toolbar pagerank of their homepage, but honestly, this is more of a cosmetic change to the PageRank toolbar, which has very little effect on the things that really matter…rankings, traffic, and sales. It appears to be Google’s way of letting the link sellers (and everyone else) know who’s boss. From what I’ve seen so far, it’s a whole lot of hype and no real cause to worry.
Maybe this will help people wake up to the fact that PageRank really doesn’t matter as much as people think it does. What matters is whether people can find your website for your keywords. If they can find you, who cares what the little green bar looks like? We need to focus on the stuff that matters–and that is getting more people to your website and getting more of them to buy whatever you’re selling.

Posted by: Dave Bascom

The Matter of Page Rank

2008-12-09T23:15:00.000-08:00

Countless times, prospective clients have approached our company asking us to help them increase their Google Page Rank; Not their monthly visitors, search traffic, rankings, leads, or conversion rate, but their Page Rank. There have been countless other times where prospective clients have turned away from our company because although our clients search engine rankings are improving, their Page Rank has not. This problem has finally enticed me to answer the most important questions on the matter of Page Rank. No, I’m not going to get into the technical side of Page Rank and discuss the damping factor, the eigenvector, or the Markov theory. I’m going to keep it simple while still getting to the heart of the issue: Does Page Rank matter? And if so, how important is it really?
Does Page Rank Matter?
It’s safe to say that Google didn’t arbitrarily assign a number from one to ten to every site on the web for the sole purpose of getting all of us techies to download a small green bar to their browser. To the contrary, Page Rank has been the heart of Google’s software from the beginning and there is plenty of documentation our there to prove it. That’s right. I’m saying that Page Rank is real and alive in Google’s search algorithm today and plays a significant role in your site’s rankings. However, there is one thing I would like to point out about Page Rank before we go any further:
The Difference Between the Page Rank Algorithm and the Page Rank Toolbar
The Page Rank algorithm is the complex link analysis function that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of “measuring” its relative importance within the set. Google recalculates it’s Page Rank scores every time it crawls the web which is very frequent.
The Page Rank Toolbar displays a visited page’s PageRank as a whole number between 0 and 10. Its the little green bar discussed previously. However, this Page Rank is only republished every three months giving the public a view of the historical value of the site. So for all of you out there who are frantically getting online every day to check the Page Rank of your site, I recommend doing something better with your time.
How Important is Page Rank?
Because of the widespread misuse and manipulation of the logarithmic function through spamdexing and link farms, Google has been forced to place less significance on Page Rank and introduce other factors into your site’s ranking. The Page Rank of your site (at least the Page Rank that you see), therefore, is still crucial, but not the end all say all. Let me prove that to you with some great examples:
Proof That Page Rank Isn’t Everything
Just today, I conducted 10 different searches on Google for highly popular and highly searched on keywords. I then checked the Page Rank of all 10 results for each query I performed (100 different results). What I found may come as quite a surprise to many and may not be surprising at all to others:
Findings:
16.67% of the results under the number 1 ranking have a better Page Rank than the number 1 ranking itself
23.75% of the results under the number 2 ranking have a better Page Rank than the number 2 ranking itself
15.71% of the results under the number 3 ranking have a better Page Rank than the number 3 ranking itself
33.33% of the results under the number 4 ranking have a better Page Rank than the number 4 ranking itself
26.00% of the results under the number 5 ranking have a better Page Rank than the number 5 ranking itself
This means that an average of 23% of the time, results 5-10 actually have a better Page Rank than the top 5 results.
Conclusion
I’m sure you can come to your own conclusion based on the research and the facts, but the real conclusion is that Page Rank does matter (keep reading!). An intelligent link building campaign is crucial to your site’s rankings (whether your link building is from link bait or from relevant sites linking to yours). However, Page Rank is not everything. It doesn’t guarantee you the top position in Google. It doesn’t single-handedly get you more monthly search traffic, better conversion rates, or more sales. So the next time Page Rank updates, if your ranking stayed the same or even dropped to 0 (heaven forbid), don’t think the world is ending. Remember what really matters is that you’re ranking well, you’re getting organic search traffic, and your website is successfully converting that traffic to leads or sales.

Posted by: Nelson James

Choosing the Best Keywords

2008-12-09T23:14:00.003-08:00

Ah, the beauty of search marketing! What other marketing medium lets you get your ad in front of your potential customer at the precise moment they are looking for exactly what you sell? Of course, your success with search marketing hinges on your selection of the right keywords. Good keyword selection starts with a brainstorming session. Get together with your team and make a list of all the keywords and phrases that people might be searching for to find a business like yours. Try to include terms that people outside your industry would use. Take a look at your competitors’ websites to see what keywords they are targeting. Review their meta keywords, titles, and content on their websites to identify additional keywords to add to your list. Another great place to look for keywords is forums, blogs, industry sites, and Q&A sites like Yahoo Answers. What are the words people use to find the product or service you offer? Once you’ve built your list, use online keyword tools to see how often your keywords are searched on and refine your list. A few of these tools are Keyword Discovery, WordTracker, Google’s Keyword Tool, and Yahoo/Overture Keyword Inventory Tool. These tools will allow you to see how often your keywords are searched on and give you ideas for other keywords to consider.

It’s important to target keywords that are relevant to your business, but don’t sacrifice relevance for search popularity–I mean don’t forget about your most targeted keywords just because they aren’t as heavily searched. You want to use keywords that will drive traffic to your site AND increase sales. Once you identify the keywords that are most relevant to your website, you can use that list for search engine optimization, pay-per-click (PPC) keyword ads, and any other keyword advertising. After you start getting traffic for these keywords, spend some time reviewing your analytics reports. Monitor the keyword conversion report to see which keywords are generating sales. If you find certain keywords perform better than others, shift your focus to those keywords to achieve the best possible results. Over time you will fine-tune your keyword strategy to the point where you know exactly which keywords perform best and you will enjoy a steady flow of new business from the search engines.

Domain Names and SEO

2008-12-09T23:14:00.001-08:00

For years, people have talked about how valuable keywords are in domain names. I’ve heard people claim that a domain name will automatically put you on top of the search results for the word in your domain, and others claim it makes no difference. The truth lies somewhere between, but definitely leaning toward the “yes it matters” side of the argument.

I’m not saying a domain name is all you need. Far from it. Unless your first name is Wiki and last name Pedia, there’s nothing you can do to guarantee a first place ranking, that’s just the way it is. Occasionally, I’ll see simple one page sites, or even parked domains showing up in the search results, apparently due to nothing more than the domain name. You don’t see that often these days, but I still see it occasionally–in MSN more than anywhere else. Most often, a page with nothing but ads will not show up in the search results, regardless of how generic or keyword-targeted the domain name. To show up in the search listings, you’ve got to have a real site, with unique content, and plenty of links to your site.

Also, gone are the days where you can buy whatever-keywords-you-want- to-show-up-for.com and shoot to the top of Google search. Those domains were hot for a while, and I still see new site owners fall into the hyphen trap. Don’t do it! Yeah, it’s hard to find a good, non-hyphenated .com domain name that’s not registered, but use your brain people and get creative, or better yet, buy a domain that someone else has already registered. You can buy a very nice domain on the after market at an affordable price. Just get it out of your head that your domain should cost $8. Unless you’re very lucky, or you want some lame, web 2.0 name that nobody can spell, take out your wallet and spend a few bucks on a real domain name. I’m not saying you have to buy a domain with your keywords in it. You can be very successful in the search engines without it, but there are certainly advantages to owning a great domain name with your keywords. Typically, the shorter and more targeted the name, the better. You might be ok with two or three words, but if you get much longer than that, you’ll start to confuse people. Keep it simple!

Here’s my take on why keyword domains perform so well:

The search engines give added weight to your site for your keywords if they’re in your name. They do. You’ll see this across the board to varying degrees at each search engine. MSN seems to reward keyword domains a lot more than anyone else, but they seem to have a positive impact in Yahoo and Google as well.
Your incoming links tend to include your site/domain name. If your domain is iamageek.com, you’ll get a lot of links with keywords like “I Am A Geek“. On the other hand, if your domain is software.com, you’ll get links with the word “Software“, not all of your links, of course, but a lot of the links to your homepage will use your primary keywords. This is a clear advantage because you can get a link from highly regarded directories (dmoz), news stories, industry sites, etc. including your keywords (which also happen to be your site and/or company name). Meanwhile your competitors are stuck with the link text “ACME Inc” which does nothing to help their search rankings other than for their own name.
Your site will be more linkable. Nobody is going to link the-longest-freakin- domain-ever-registered-in-the-world.com. Besides the fact that they won’t have the endurance to type that whole thing, it just doesn’t lend itself to credibility. Before I even see the site at that domain, I have a negative impression of the site. Why would I want to add a link to such a non-credible site? Exactly, I wouldn’t. If you wouldn’t link to your own domain name, don’t expect anyone else to. Link bait on a crappy domain will not take off nearly as well as the same content on a good domain. In most cases the links won’t happen automatically, you still have to do the work, but it makes the job of getting links SO MUCH EASIER if you have a reputable domain name.
A good, short domain name looks more reputable. It looks like a legitimate business. This ties in with the linkability factor. If you back up your great domain name with a world-class site design (or even a decent one), and awesome, unique content, you’ll have a powerful one-two punch that will be able to get respect on the web. A good, generic, domain name will be more likely to be dugg, stumbled, blogrolled, added to resources pages, and just about any other type of link you can imagine. A good, reputable domain will also tend to convert at a much higher rate than the long, “weird” looking domain names, it just carries more trust.
Those are the main reasons why a good domain name will help your search engine optimization efforts. A lot of the benefit comes from the other “side” benefits rather than having the keywords in your name itself. Of course, you still need to have a site that’s worthy of the domain–in terms of design and content–but a great domain is an excellent start. You still have to work and compete to be at the top for your keywords, but the right domain name might be just the edge you need if you’re doing everything else right.

One parting note, has anyone else noticed the convergence of SEO and domaining? Domainers have all these sweet domain names they don’t know what to do with and all these SEOs wish they could get their hands on some of these great domain names. (Psst…some people on both sides are starting to cross over and the two industries are beginning to merge).

Posted by: Dave Bascom

SEO Questions and Site Reviews

2008-12-09T23:13:00.001-08:00

Got a question about SEO? Wish someone would tell you if your site is properly optimized for the search engines? We’re launching two new features here on the SEO.com blog: SEO Question/Answer and SEO site reviews.

The way the Question/Answer part works is you ask a question about any topic related to online marketing, SEO, SEM, social media, etc. We probably won’t be able to answer every single question, but we’ll do our best to get most of them and at least respond even if we’re not able to post your question to the blog.

The second new feature is the SEO site reviews. You can submit a site to be reviewed by our team of SEO experts. We will analyze the site and make recommendations for what we would do if we were engaged to help optimize the site.

Any questions or site review requests can be submitted through our contact form.

I’m excited about these new features, and I hope you will take advantage of this offer for a little free SEO advice.

Part 1 of the SEO for PHP Series

2008-12-09T23:12:00.001-08:00

Finally, an article that will explain the problem and answer the question that has perplexed and eluded web developers and SEO experts for years. The question: How do I get my PHP pages indexed on Google and other search engines?

The Myth Exposed
First, I need to point out that there has always been a myth surrounding Google’s indexing (or non-indexing) of PHP pages, specifically dynamically generated pages. I suppose my mysterious title to this entry doesn’t help the matter, because Google is easily able to index both dynamically generated PHP pages and PHP pages with dynamically generated content (read further down for an explanation). There are some good practices that webmasters should follow to make sure their site’s pages are clearly readable, but there’s not really a big mystery. I’ll explain in later posts in this series how you can make your PHP site Google ready. In the mean time, Google (as always) is smart enough to sort through most of the garbage that people sometimes post to the web. So why write an article you ask? Because there are so many people who still believe this myth, and it’s about time someone pointed out that Google has already set the record straight.

It’s easy to see how such a myth could be perpetuated over time. Google did have an excerpt from their Webmaster Guide back in 2006 that said Google had a more difficult time indexing pages with a query string in the URL (for those of you not familiar with URL parts, read this entry by Google’s Matt Cutts). Google once warned:

“Don’t use “&id=” as a parameter in your URLs, as we don’t include these pages in our index.”

Ah ha! The spark that started the fire. So, Google really did have a hard time at some point indexing PHP pages? Well, not so fast Mr. or Ms. Webmaster pants. They didn’t say anything about dynamically generated pages, or even PHP for that matter. They simply said it’s best not to use certain query strings in your URLs. It has been exaggerated and expanded over the years to somehow include the idea that Google is wholly incapable of indexing pages processed by PHP. This notion was false then, and is false now. In fact, Google has now even removed that line from the Webmaster Guide and has stated clearly that it’s OK to have dynamically generated pages.

People who actually still believe that PHP cannot be indexed by Google have obviously never performed this query:

inurl: .php

What? That’s an outrage! Google doesn’t index PHP pages! Especially not that first one that is dynamically generated and contains “?id=” in the query string! OK, now I’ll remove my tongue from my cheek so I can finish up here.

A Technical Explanation
Alright, here’s where we’ve got to get a little technical. Don’t be afraid, it’s not too bad. After all, it was the people who weren’t willing to explore a little bit of the technical stuff that perpetuated this myth in the first place. Be a part of the solution and keep reading!

First, there is a real difference between dynamically generated pages and pages with dynamically generated content. It is often the case that dynamically generated pages will also have dynamically generated content, but not all pages with dynamically generated content have to be themselves dynamically generated. Confused? Let me explain.

Pages With Dynamic Content

Let’s say I have a file called faqs.php that actually takes up memory on my server, and contains PHP code that performs a certain function. Maybe the code accesses a database, obtains a list of FAQs, and prints them out to the screen. This is an example of a non-dynamically generated page that dynamically generates content. In this case, the faqs.php script is only going to consistently deliver FAQs to the user. It will probably never show a terms of use, contact, or about page. It’s for FAQs.

Google has never had a problem indexing these types of pages, even though they are created using PHP. The fact that PHP is involved is a moot point because all the content has been delivered to the browser or search engine spider after the content was compiled together on the server. The spiders don’t care what happens behind the scenes to deliver my page, especially when I have this simple URL: http://www.mysite.com/faqs.php. For all intents and purposes, this page is the exact same thing as a static HTML page delivered from the server to the spider or browser (the only difference is the .php extension in the filename). Even the file extension is a non-issue considering the fact that a webmaster can setup Apache to execute and deliver PHP pages with the .html extension, which would totally mask the fact that the page content has been delivered dynamically.

Dynamically Generated Pages

Now, let’s imagine I have a file called index.php, and it has a query string appended to it so it looks like this: index.php?page=faqs. This script might be producing what people would call a dynamically generated page. It too, in this case, delivers content to the screen, also showing information about FAQs, just like our previous example. The difference with this index.php page is that it’s probably not specific to just FAQs. It’s probably also used to deliver the terms of use, contact us, and about pages respectively. In theory (but not in good practice), you could have an entire website of thousands of pages that come from one single PHP script.

These are the types of pages that Google has warned about in the past. While they’ve never had problems with the types of pages described previously, you can see how Google may have had a hard time in the past, or just simply refused to keep track of and index these types of pages, especially if multiple name value pairs exist in the query string.

Short and Simple Answers
OK, your head may be spinning after all that rigmarole. Let’s look at how Google themselves answers the question: “Does Google index dynamic pages?” The short and simple answer is yes.

Well, would you look at that! Google themselves set the record straight once and for all. I don’t necessarily like their suggestion of making static pages with the same content as your dynamic pages (if that was an option there’d be little reason to use dynamic pages in the first place). Regardless, Google essentially says to all you wild and wacky webmasters with equally wacky URLs, “Go ahead and make them dynamic pages! We’ll round-up and corral your content free of charge.”

So Google has caught up to the Wild Wild Web in this regard—and they’ve done so just as a new frontier is emerging. One of pretty URLs and simple-to-index PHP sites and pages. One where dynamic pages and dynamic content are still the staple, but with a new 2.0 friendly flare. Check back soon for the next article where I’ll explain how to create a simple PHP site that implements some of these newfangled things, and employs some suggestions from Google Webmaster Central.

Posted by: Peter Ehat

SEO for Non-Profits

2008-12-09T23:11:00.001-08:00

We have a very close relationship with Grassroots.org, so I was happy to jump in and speak on the “Giving Back” panel when Katie got stranded in New York due to weather delays and couldn’t get to Chicago for her panel on Monday. I didn’t have a lot of prep time, but Katie had a good powerpoint presentation and notes, so I just had to make sure not to introduce myself as Katie, and throw in a couple stupid jokes and I was set. I was hoping to have more SEO people in the crowd, but since a lot of people hadn’t shown up yet, and those that were there didn’t make it to our session, I figured it wouldn’t hurt to mention something here on the blog. There are basically two calls to action I want to give you depending on who you are.

1. If you are a non-profit and need help with online marketing and SEO, or any of the other services offered by Grassroots.org, get over there and Signup for Grassroots.org. Also, be sure to check out our Non-Profit SEO Guide for tips on getting started with SEO for your non-profit.

2. If you’re an SEO and you want to volunteer some of your time to offer your expertise to help a non-profit improve their search engine visibility, contact me through this form

We really enjoy helping out these non-profits in conjunction with Grassroots. Grassroots is a great organization that provides valuable services that allow non-profits to stretch their budgets and do things they wouldn’t be able to do otherwise. As they continue to grow and bring on more and more non-profits, we won’t be able to handle all the requests. If you’re willing to lend a hand, it’s a great way to give something back and start putting out some of that good karma. You’ll be glad you did.

Also, while I’m at it, I might as well put in a quick plug for my fellow panelists, Darian, (Craigslist Foundation ), Ben (Change.org), and Nan (Serengeti Communications) all great people doing cool stuff.

Top 6 SEO tips for bloggers

2008-12-09T23:10:00.001-08:00

Millions of blogs, and only the top 10 results. It seems like a recipe for headaches and back pain. If you don’t mind, I’ll see if I can give you some pain medication in the form of tried and true methods for getting your blog to show up in those top 10 results.

1. If you are using WordPress, start by installing the all in one seo pack. You can specify unique titles and descriptions for each post using the all in one. The reason you want to have unique titles and descriptions is so that single posts show up easier for long tail keywords, which sometimes bring in visitors or clients 6 months down the road. It’s always nice to be there for an obscure search term, so you can beat out your competitors who aren’t showing up for that term.

2. Headlines: Should be no more than 60 characters, How to’s and top 5 or 10 lists usually work the best to bring in readers. It is also easy to digg a “How To List” or “Top 10 list”. If your keywords are “Internet Business” or “Movie Critiques”, an example could be “The top 5 movie critiques for online shoppers.”

3. Text: Make your paragraphs no more than 6-7 sentences. Lists and bullet points are easier on the eyes and help people read your whole post. Obviously your keywords are an important consideration, have your keyword research handy when writing any post. First and foremost is your reader though, so don’t sacrifice semantics/readability for your keywords.

4. Links: Link to influential blogs or sources as much as possible (no more than 8 links in one post though, you don’t want the reader to get all confused by the abundance of outbound links). There are at least two reasons for this: 1) If you link to an influential blogger, they will see your link, and possibly reciprocate one back to you if your article is good enough. 2) Trusted sources are worth their weight in gold if you want to be seen as an industry expert and to keep your readers coming back for more.

5. Ultimately you will want people to read what you write on your blog. That’s why we have to prepare your blog in such a way that the search engines will find it easier. There are ways to get immediate traffic to your site using Stumbleupon or Digg or some other social bookmarking service, which we use extensively. But the real value in having your post or article go “viral” is for the links that almost automatically come from people who like what you have written. Relevant, keyword targeted text links from a high profile blog or site counts alot towards how well you rank for a particular keyword phrase. Use Stumbling and Digging as much as needed, but first write good content, and make your site search engine friendly.

6. Last but not least, make your RSS feed readily available at the top of your page somewhere. That is usually the first place people look for an RSS feed if they like your post, and if someone wants to link to you or a post of yours, you should give them as many options as possible to do so. An RSS feed is great for publishing content that will then get read and possibly linked to more often.

SEO and Video integration

2008-12-09T23:05:00.000-08:00

When people think of videos and the internet, most people think of the viral videos. After all, who can forget about the classic exploding whale video? Or the long-time reigning champion of Youtube, Evolution of Dance? Or that slam dunk Lebron James recently made from the free-throw line? The real question most webmasters are thinking, however, is how to utilize these videos for the benefit of their website, to draw traffic and improve their visibility, and most importantly make money. Here are a couple of basic guidelines to help your site out if you are thinking about incorporating video into your overall internet marketing strategy.

1. Do Keyword research. You don’t want to just throw up a video out there, and hope that it brings in the right traffic. Putting up a video without doing any research is like doing target practice blindfolded. Just like a website, a video will need to have a direction and focus.

2. Use titles and Descriptions. When it comes down to it, this is the most important aspect of your video, next to the video itself. Because search engines aren’t able to watch a video like we can to figure out what it’s about (yet), it relies heavily on the title and description. Make sure to fill these out, and be keyword oriented.

3. Link build. Just like any website, links have a big impact on videos showing up in search engines.

4. Mention the link. Don’t forget to post the link or mention the site as often as you can. If you can get in the description, great, but don’t forget to show or mention the link within the video itself. A couple of ideas is to show the link at the bottom of the video, and repeat, verbally, the domain several times.

As you start to implement your video strategy, remember that videos are only as good as the traffic they generate to their site. If the traffic coming from videos is poor with high bounce rates, it might be a good idea to revise the video. It’s better to get less, but more targeted traffic than to get a video with thousands of views.

Build a Successful Web Site – Quit Thinking in Minimums

2008-12-09T23:04:00.000-08:00

Some people love to do the least amount of work possible to get a job done. They find great pleasure in finding shortcuts and discovering what the minimum requirements are to still complete a task. Sometimes finding shortcuts and doing as little as possible is OK, but not when it comes to building a successful web site.

I sat through an interesting presentation during Pubcon a few weeks ago by Matt Tuens from AcuVox Inc. The topic of the session was “Effective Action-Based Copywriting.” He brought up the point that the wrong approach to building your web site is thinking “what is the least I can do to be successful?”

How many times have you been asked, how many pages should my web site have? Or, how many words should I have on this page? Or, how about this one: How many back links do I need for my site? These types of questions are the bases of minimal thinking and are no way to build a successful web site and business.

In his presentation Matt explained that a more effective approach to building your site is to create the ultimate resource for your given industry. What an idea! Rather than trying to figure out the minimum amount of pages or words for your site, figure out how to answer every possible question your visitors may have about your topic. Become the ultimate resource for your industry—then your customers won’t have a reason to visit anywhere else.

There are a few great examples out there of companies who have taken this approach: Google.com, Zillow.com, Amazon.com, Wikipedia.org, Craigslist.org and ESPN.com, just to name a few. These companies have accepted the challenge to become the ultimate resource in their given industry and have seen success because of it.

Quit trying to figure out the least you need to do to be successful. Ask yourself, what are my customers really looking for? What questions do they have? What is their ultimate goal? What concerns might they have? Provide them with answers and solutions to these questions and become the ultimate resource for your industry.

Page Landing In SEO

2008-12-08T03:35:00.000-08:00

Page Landing In SEO

What is a Landing Page?

There seems to be a lot of talk these days about landing pages. If you are new to the concept, you are probably wondering what the heck they are, and what makes them different from any other page on your site. So let’s start from the start.

Pure Definition:

The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

What a Landing Page should be:

The best use of a landing page is not what it is, but what is can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate.

Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.

Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.

When to use a Landing Page:

You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click.
The right way for you to go will be down to experimentation, but my general view is that if you are using PPC advertising to drive clients to a specific offer, then writing a dedicated page with little mention of anything else is the best strategy. After all, PPC ads are usually very targeted, so traffic from this source will be quite focused.
The basics of developing landing pages
There a few questions to ask yourself when creating a landing page:
• What are you offering?
• Who do you wish to appeal to?
• Why would they be interested in your offer?
• What do they need to do to participate/purchase?
Write down all your ideas, make it as lengthy as you like. Then, bring it down to it's core elements, making it as motivating as possible without it being over-hyped.
Think of your landing page as a summary of all the usual pages connected with the product/service you are offering. The goal of the landing page is to usually convert potential clients *quickly*, or to have them take some sort of action rapidly so you can follow up with them later.
Call to action
Ensure you have included a call to action towards the top of the page. This will work on more impulsive people or those who are already familiar with what you are offering. There should be calls to action sprinkled throughout the remainder of the content as different people have different tipping points in the sales process. The call to action should be linked to the order page or subscription form.
A call to action is simply telling the potential client what they need to do in order to receive whatever you are offering e.g. "purchase today!", "buy now, limited offer!" or "subscribe now!"
Short statements
There's no need to get long-winded on a focused landing page. Your sentences should be brief or dot-points, but provide valuable bite sized chunks of information. Always offer an avenue of communication for further information for the more inquiring and discerning potential clients.
Length of pages
This will vary greatly and there doesn't appear to be a general consensus as to how long a page should be. I feel that the more costly an item is, or the more unique it is, the more content will be needed to convince a buyer to purchase or explore the possibility of purchasing further; but remember that calls to action should be within easy reach throughout the page and not have to be hunted for.

Ask and answer questions
Ensure that the major questions someone may have are addressed in your marketing copy. Pose a few questions yourself, then provide the answer. For example:
"Are you tired of paying big money for Flombles?
Save 50% on these quality Flombles - purchase today!"
Logical sequence
Ensure your marketing copy follows a logical sequence and that you don't bounce around from point to point as it will only serve to confuse.
White space, headings and colors
Where appropriate, use headings and blank lines to organize your content so it is neat instead of a textual barrage. Separate some elements with different, but complementing colors.
Provide a bonus
Everyone loves a freebie and on a landing page it can be especially effective. Even if the visitor doesn't take up on the main offer, by offering a free report that requires their email address in order to download, it will give you a second chance at acquiring their business through ensuing follow ups. For example, a free newsletter subscription will allow you to to build a relationship over time with more cautious clients.
Use of images
Studies recently carried out in eye tracking indicate that a visitors eye is usually first drawn to images on the page. If the product promo image is on the right hand side, it requires more effort for the visitor to move their eyes back to the left, where your marketing copy will be. It sounds like such a minor detail, but in the online world every second counts when trying to convince a potential client that you are offering what they need. Landing pages are definitely not the place to have unnecessary, superfluous images.
Testimonials
A couple of testimonials can be a big help in converting a browser to a buyer - just be sure that the testimonial is believable and traceable. When trying to sell a product, a testimonial from "J.S" certainly doesn't have the power that one from "John Smith, Portland USA, john@dlkldfdlf.com " along with a photo does.
Fast load times
Remember, not all the world has a broadband connection, and even if the bandwidth is available, you shouldn't feel you need to use it all. You need to get your message to the potential client as quickly as possible, so while your page needs to look good, it also needs to be lean.
PPC driven landing pages
If you are using Pay Per Click advertising to drive traffic to your landing pages, you may want to consider using different marketing copy based on your different keyphrase bids. It's a little extra work, but given the prices of PPC traffic, it could be well worth the time.
Let's say you are promoting, a cheap but good quality product - let's call the product a "Flomble". Some of the keyphrases you are bidding on may include:
"discount flombles"
"quality flombles"
"discount flombles cheap"
The "discount" keyphrase attracts the interest of those whom economic issues may be a primary concern. The "quality" keyphrase appeals to those whose primary concern is, well, quality :). The last phrase is targeted to those who want a balance.
Given that, you may want to implement 3 different landing pages, one that focuses on the financial benefits of purchasing through you, the other on the solidness of your product/after sales support and the other page a balance of the two. Relevancy of ad to landing page copy is very important in terms of PPC effectiveness.
Stuck for ideas?
If you're still at a loss in regards to ideas for landing pages for your product, try searching on Google on terms such as:
landing page case study industry
.. where "industry" is your industry or niche of interest.
There's a stack of publicly available info on the web with strategies and results of various landing page campaigns. You may also want to check out the Landing Page Optimization book, which includes dozens of examples from campaigns that you can use as a base for your own.
Search engine considerations
If you are creating multiple landing pages with only slight variations in text, it's wise to ensure that these pages are kept away from search engine spiders. Make your general purpose landing page available for indexing, but use a robots meta tag or robots.txt directive to exclude the others. This is to prevent search engines from assuming that you are trying to spam their listings and consequently having duplicate content penalties applied.
Testing your landing pages
In the case of PPC, in order to test your landing page, you first need to settle on your Pay Per Click terms and ad copy. There's not much point changing your PPC target phrases *and* the landing page at the same time while in testing phase - it will be too difficult to gauge the effectiveness.
Get traffic flowing to the page to the level you want, then tweak the copy. When editing your marketing copy, do it step-by-step; adjust, test, adjust, test. Too many changes as once can be as ineffective of making no changes at all.
A good general initial test is to ask friends and colleagues to view the pages for about 5 seconds. Don't tell them what the page is about prior to displaying it to them. Allow them to view it and rather than ask if they thought the page is "good", ask them what they remember about the page - their concept of the message you are attempting to relay. If it ties in with the question mentioned earlier of "what are you offering", you're on the right track.
If you are able to, use your web site traffic statistics software to determine how long people are viewing your page for - if it averages just a few seconds per visit, then it's obviously not grabbing their attention.

As mentioned, especially in the case of PPC advertising, each click is costing you money - sometimes dollars per click.
The best way to increase conversions and reduce your COA is to ensure that you have a well-honed landing page focused on the terms that brought people to the page. Put in the effort, don't throw away your advertising dollars by directing people to a general product page or your home page and you will reap the rewards.
Related learning resources
Studying web site traffic
Creating effective marketing copy
Pay per click advertising

Bulk Inclusion with Yahoo and Google Sitemaps

2008-12-03T22:43:00.000-08:00

One of the most common problems many large web sites have with rankings is that portions of their web sites are not included in the search engines.
The cause can be any of a variety of reasons that range from complicated URL strings to slow server response or lack of a proper internal linking structure. If Google can't find your pages, they won't get into the search results.
Search engines benefit from having as many good quality pages in their databases as possible because it improves user experience. Better user experience equals more traffic and that means more advertising revenue. As a result, several efforts have been made to make it easier for webmasters to have their web sites indexed more effectively. This article discusses efforts Google and Yahoo have made to augment current methods of discovering as many URLs of a web site as possible.
First there was Google Sitemaps
Earlier this summer Google announced their Google Sitemaps tool that allows web site owners to create an XML or plain text file listing all or some of the URLs of a web site for inclusion in the Google index. Up to 50,000 are allowed per document and if you're over that, you can create another site map file.
Google offers this tool as a compliment to what Googlebot, Google's search engine spider, can find on it's own by crawling the web. In cases where a site might have some difficulty getting indexed, providing a sitemap to Google may assist in getting missing pages into Google's search results.
Google does not charge for this beta service and it's pretty easy to do in three easy steps. However, as a beta, there are no guarantees. More information is available on Google Sitemaps at: https://www.google.com/webmasters/sitemaps/
What about Yahoo?
Yahoo has offered a free web site submission form for quite a while where, as a registered user, you can submit one URL at a time. There is no guarantee of inclusion and no way to know if your site is accepted except to check the Yahoo search results for your web site.
For companies that want to provide a large number of URLs to Yahoo, the Yahoo Search Submit paid inclusion program offers the opportunity to have guaranteed inclusion in Yahoo's organic index. ( http://searchmarketing.yahoo.com/srchsb/ ) Search results display intermingled with URLs that are discovered naturally by Slurp, Yahoo's web crawler. There is a cost per URL for inclusion and also a cost per click based on the category of your business. Unlike sponsored listings, Yahoo claims there is no effect on ranking to use the Search Submit paid inclusion program, only the guarantee that your web site will be included in the Yahoo search engine index and that all URLs will be revisited every 48 hours.
You can also pay Yahoo $299 per year for your domain name to be included in the Yahoo Directory. With this option, there is no guarantee; even in you pay, that you will be accepted or that your suggested title, description and category will be used. Submissions that are accepted into the Yahoo Directory are also automatically submitted to the organic index. There is plenty of speculation in the SEO/SEM community about the value of a Yahoo Directory link, both pro and con.
And then there was Yahoo Sitemaps
A free, bulk URL submission option for Yahoo was first presented at the recent Search Engine Strategies conference in San Jose from Yahoo's Tim Mayer during a session on indexing. Previously, web sites were discovered for the organic search results by the Slurp web crawler or by submitting one URL at a time. Now Yahoo offers the option of submitting many URLs at once using Yahoo's free submission service at http://submit.search.yahoo.com/free/request.
Registration for a Yahoo account is required, but free.
Here's how it works: Create a list of all the URLs you want indexed in a text file and name it something like, urllist.txt (Yahoo's suggestion). You can also provide a compressed file and call it urllist.gz. Example: http://www.domainname.com/urllist.txt .
If you are providing a plain text list of URLs to Google Sitemaps, then you can use that same file for Yahoo.
Place the file in the main directory of your web site and submit the URL to the Yahoo free submission form at: http://submit.search.yahoo.com/free/request.
Some sites that pay for inclusion into the Yahoo index may gain that benefit from a natural submission, provided their URLs are crawlable. The tradeoff is, it's there is no guarantee of inclusion and if your site changes often, those changes will not be reflected in the search results until the site is update by the Yahoo web crawler. With Search Submit paid inclusion, your URLs will be updated every 48 hours.
It's important to note that inclusion is not search engine optimization. But it is important, because if none or only part of your site is included in a search engine's index, then you could be missing out on significant amounts of natural search traffic. Submitting a sitemap to Google and Yahoo has no known side effects and may give your site a boost in overall rankings since you'll have more pages available to search results.
Lee Odden is President and Founder ofTopRank Online Marketing, specializing in organic SEO, blogmarketing and online public relations. He's been cited as a searchmarketing expert by publications including U.S. News & World Report andThe Economist and has implemented successful search marketing programswith top BtoB companies of all sizes. Odden shares his marketingexpertise at Online Marketing Blog offeringdaily news, interviews and best practices.

Directories List( Submit Url)

2008-12-03T21:36:00.000-08:00

LookSeek.comWeb index - only requires a link back.
NetPost.comGoes to technology journalists, plus search engines and directories.
Submit-It.comFree for companies and individuals.
VirtualPromote.com1000 free places to list your site (all reviewed).
WebStep Top 100100 search engines/directories where you can register your site for free.
Website Promoters Center
SubmitONEURL distribution to popular search engines and directories. One-time fee.
RonTek.comUseful Internet Resources
WebSiteGarage.comIncludes performance diagnostics, browser compatibility tests, site registration, and much more.
AddURL.comFree service: Submit your URL to multiple search engines, indexes and directories. Also in French, German, Italian and Spanish.
Kwik-Link.comDetails for promoting your web site, with notification to search engines, directories and other sites of your web page.
Submit BlasterFill out one form and register with 21 sites free, or up to 120 sites if you purchase the Win95 software version.
1for1.com banner x-changeEarn 1:1 exchange ratio with full exposures credit with this banner exchange program. Includes a member database and rates info.
123BannersRegister for this free service where members exchange ad banners. See a demo or read the FAQ.
123Promote!Site promotion software ($US49) that guarantees a top 20 position on most search returns. Browser plug-in for Windows, Mac and Unix.
1st On the ListCompany specializing in high profile web site promotion. Get your site into the top 10% of the Web and share in 90% of total net traffic.
800 Targeted Search EnginesProvides a list of 1900 search engines, directories, and links pages for manual submission. Lists a URL in targeted sites for a fee.
@Submit!Provides a free and convenient place to submit a site to over 30 major search engines and directories.
A-Z Submission!Submit your site information to a large selection of search engines and directories from this one location.
AAA Internet PromotionsHelps promote your site, with submissions to directories and search engines, and traffic builder and targeted online programs.
Ad CycleLearn about the credits in this banner exchange program or fill out a form to join for free.
Ad SwapAdvertise a site for free by swapping ad banners with other members of this program. Become a member or learn about banner design contest.
Add It!Provides a simple form to submit a URL to popular search engines, as well as related promotion and marketing resources.
Add-It FREEFree version of Business Web's Add-It submits a URL to over 20 search engines.
Add-it ProSubmits a URL to over 300 search engines and directories for a fee.
All4one Submission MachineSubmit a URL to six of the most popular search engines in 30 seconds or less.
Australian Banner ExchangeExchange ads with other Australians and get site exposure for free. Get a free hits counter or fill out a form to become a member.
BBS XchangeFind out how to include a BBS in this BBS-only banner exchange program. Includes a member log-in for stats and a member list.
Banner AnswersGet your site sponsored - install their HTML code on your site and wait for the dollars to roll in!
Banner AnswersGet your site sponsored - install their HTML code on your site and wait for the dollars to roll in!
Banner-Mania.ComGet the details on this banner exchange program. Includes ad tips and the applet for a free chat program.
BannerCASTBecome a member and get ad exchange privileges in minutes. Includes a demo and a login for members.
BannerSwapLearn how to get credits with click-throughs in this ad exchange program. Includes rate info and a demo.
BannerSwapAnother Internet link exchange system. Advertise other peoples web sites on your own site and they advertise your site on theirs.
BannerWorksFree targeted banner advertising for business, technology, and business resource related sites. Get program details or sign up for free.
Cherry Beach.comSubmit a URL to over 900 search engines, directories, listings, and yellow pages for a fee.
Christian Banner SwapCreate an account for free and begin swapping banners with other Christian businesses, churches, and ministries.
Dot Web MarketingAgency that designs, builds, promotes and maintains web sites. Allows you to pick, by category, the types of directories your site will be submitted to.
EIS Banner SwapLearn about this banner swap's features, such as real-time stats and daily bonus credits. Join for free.
EurolinksJoint venture company works online with you to make your web site multilingual; promotes your site to online users all over Europe.
Exchange-itGet free membership in this banner exchange program. Includes a program tour and details of features.
Exploit Submission WizardLearn more about or download this program which will submit a site automatically to search engines. Includes screen shots.
Free 4 All - Submission ScriptSubmit a URL to over 60 Free 4 All links, which are listed separately.
Free URL Submission ScriptJavaScript tool submits a site and all of its pages to popular search engines for free.
Free-Banners.comJoin this exchange program and earn money. Includes info for prospective members and advertisers.
FreeMall.comUse FreeMall's root URL to add a product and have it redirect to your site free & learn about the referral program.
Freepromote.comFree advice on site promotion and info on its banner exchange program. Plus links to banner designers and a free URL submission service.
Home and Garden Banner ExchangeDedicated to banner swapping between Home and Garden related sites.
INTERNET.ORGInternet-based business-to-business information service. Locate a company by name, city, industry, network, or domain.
ImpressionzProvides a banner exchange program with a 2:1 ratio of banners to impressions.
LinkBuddiesLearn about this banner swap program from an overview and example banners. Includes info on the referral system.
Meta-Tag GeneratorFree, automated Meta Tag generator. Just fill in the simple form, and your Meta Tags will be mailed to you.
MoneyClicks.comFinance sites now have a banner exchange program dedicated to them.
NetAnnounce.comOffers site promotion services, including NetAnnounce! Gold and NetAnnounce! Free.
SitePromote.comOmni Promote, your site to search engines/directories, industry specific indexes, site rating pages, newsgroups. Plus prepares banner ads & press releases.
PostMasterSubmit your info to over 400 search engines, directories, what's new, what's cool, and media outlets, plus over 800 individuals.
PromophobiaDirectories, search engines and specialty directories to publicise your web page. Great list of press contacts.
Promote Your BusinessResources for entrepreneurs to promote their business.
QwikLaunch.comFill in one form and register your web page with fifteen directories and search engines.
ROBO-SubmitFree service that submits your web site to multiple search engines and directories, all by filling in a simple factsheet. $10 US. for business sites.
Register-It.comCommercial site offering registration for your web site to over 300 other pages. Also details on promoting your site through newsgroups.
SelfPromotion.comSubmits a URL to over 100 search engines and directories free.
SmartClicksSwap ads with similar sites or those with specific target customers.
CentralRegistry.comSubmit your web site to over 400 Internet indexes and directories in just a few easy steps.
Ultimate ExposureLinks to over 200 directories, search engines and high traffic sites that will list your web site for free.
WebAffects.comAd exchange program with additional perks, like free home pages and banners. Includes a free demo
Web Promotion DirectoryList 600+ sites which can promote your web page, a wide range of free directories and online magazines.
Web Site PromotionAccess to lists of submission sites and descriptions and other marketing resources.
WebMasterTools.com
WebPosition.comDownload a free trial.
Webmaster's Guide to Search EnginesTutorial that takes you through the ins and outs of search engines and getting listed.
Weekly Bookmark - Submission GuideFor informational sites or e-zines, get listed in the Weekly Bookmark directory.
YouOnLine.NetContains links to info on promoting and marketing your site.
Internet Promotions MegalistProvides a long list of places to submit a URL
Apollo
EINet Galaxy
Harvest
Infoseek
Excite Netsearch
Commercial Goods & Services
New Virtual Yellow Pages
NTG Catalog and Mall
Open Market directory
Otis Index, construction delays
Virtual Tourist Map
Webula
Who's Who on the Internet
World Wide Yellow Pages
Global On-Line Directory
HomeCom Global Village
Lycos
New Rider's WWW Yellow Pages
Home Based Business Yellow Pages
Global Entrepreneurs Network
Open Text Web Index
Starting Point
TheYellowPages.com
WebCrawler
BizWeb
BizLink
Whole Internet Catalog
Explorer
ABO - BizWiz
Savvy Search
Magelian
Internet Services List
Internet Mall
NetMall
Metroscope
ISP Internet Yellow Pages
Josh's Sanctum
World Wide Web Worm
Yahoo
Inktomi
Four11 White Page Directory
QUICKSUBMITThe FREE 1 MINUTE WebSite Promoter. We'll jam your website with traffic!
WEBSITE GARAGETuneUp Your WebSite with the WebSite Garage
LINK-O-MATICSubmit to 400 promotional sites in about 15 seconds
ADD-IT FREESubmit to many major search engines with one form for FREE
ULTIMATE PROMOTIONSMake your web site Profitable!
SUBMIT PLUSWeb site registration with 110 search engines.
WEBSITE GARAGE PRESS RELEASESGet your business some free print advertising with a press release
INTERNET NEWS BUREAUSend out a press release today
http://www.siteadd.com/This is the one!

Google Page Rank

2008-12-03T03:26:00.000-08:00

There are many theories about page rank I am trying to give the best information about page ranks to help you to increase page rank of your web pages.
Google was the first search engine company to patent the system of taking into account inbound links, this algorithm was named as page rank. Page rank is estimated separately for each web pages and is determined by page rank- Citation, of other pages referring to it. Page rank is also regarded as the possible frequency of visits to a web page.The Page Rank of a specified web page is thus defined as the probability that a visitor or a user may visit the web page.
It is assumed that the user starts viewing the websites from some random web pages, then the visitor or user follows the links to other web resources. There is always a possibility that the user may leave a web site with out following any outbound links and start viewing documents from a random webpage. The page rank algorithm estimates the probability of this event as 0.15 at each step. The probability that our users or visitors continue surfing by following one of the links available on the current web page is therefore 0.85, assuming that all links are equal in this case. If the user or visitor continues surfing indefinitely, popular web pages will be visited many more times than the less popular web pages. The sum of probabilities for all existing web pages is exactly one because the user or visitor is assumed to be visiting at least one Internet Web page at any given moment.
We can see Google page rank number between zero and ten on the Google tool bar. We can determine the Page Rank value for any web page with the help of the Google Tool Bar that shows a Page Rank value with in the range from 0 to 10.
Usually now a days Page Rank is not used directly in the Google algorithm. Since pure Page Rank characterizes only the number and the quality of inbound links to a Web Site, it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the search engine algorithm.
Page Rank does not give exact information about referring web pages, but it allows us to quickly and easily get a feel for the web sites popularity level and to follow trends that may result from seo workSome times each web page on the Net even if there are no inbound links to it initially has a Page Rank greater than zero, although it will be very small There is a tiny chance that a user may accidentally navigate to it. Each web page that has outbound links distributes part of its Page Rank to the referenced page.
The Page Rank contributed to these linked to web pages is inversely proportional to the total number of links on the linked from web page.The more links the web page has, the lower the Page Rank allocated to each linked-to web page.
There is nothing difficult about the Page Rank influence, after the search engine finds a number of relevant documents using internal text criteria, they can be sorted according to the Page Rank since it would be logical to suppose that a document having a larger number of high-quality inbound links contains the most valuable information Thus, the Page Rank algorithm pushes up those documents that are most popular outside the search engine as well.
There are many discussions about page rank, some of the theories say that current Google ranking algorithm ranks Web pages according to thematic Page Rank it can be explained as, it emphasizes the importance of links from web pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.
It is explained as Google Tool Bar does not show the exact Page Rank probability value, but the Page Rank range a particular web site is in. Each range (from 0 to 10) is defined according to a logarithmic scale.
Example: Each web page has a real Page Rank value known only to Google. To derive a displayed Page Rank range for their Tool Bar, they use a logarithmic scale as shown in this table

Real PR 1 – 10 10 – 100 100 – 1000 1000 - 10,000
Tool Bar PR 1 2 3 4

This shows that the Page Rank ranges displayed on the Google Tool Bar are not all equal. For example It is easy, to increase Page Rank from 1 to 2, while it is difficult to increase it from six to seven.
Page Rank is mainly used for two purposes practically.
To check site popularity quickly.
Page rank is useful when exchanging links between web sites. We can compare the quality of the web page offered in the exchange with web pages from our own web site to decide if the exchange should be accepted. Page rank 4-5 is regarded as site with average popularity; Page rank 6 indicates a very popular web site. While page rank 7 is considered as almost unreachable for a regular webmaster. Web sites with Page rank 8, 9, 10 are normally achieved by the websites of larger companies like Microsoft, Google etc.
Evaluation of competitiveness level for a search query.
Although Page Rank is not used directly in the ranking algorithms, it allows us to indirectly evaluate relative websites competitiveness for a particular query. For example, if the search engine displays web sites with Page Rank 7-8 in the top search results, then it is difficult for a website with Page Rank 4 to get to the top of the results list using the same search query.It is important for every webmaster to recognize that the Page Rank values displayed on the Google Tool Bar are recalculated only occasionally every few months so the Google Tool Bar displaying page rank may be sometimes outdated information. This means that the Google search engine tracks changes in inbound links much faster than these changes are reflected on the Google Tool Bar.

Domain Name Suggestion

2008-12-03T03:25:00.001-08:00

How to choose the right domain name?
Avoid domain names starting with 0 (zero) since it will send wrong signals to customers. For suppose if we start domain name with 0(zero) like www.0indiatemplesinfo.com it may give message as no temples information provided in this website. So unless we have good reason for keeping zero in domain name, we should avoid using domain names starting with the digit (0) zero. Don’t Use digit 0 in the domain name , unless it is going to be part of a recognizable word (like 100 or 200), This is because the digit 0 is often confused with the vowel O. incase If you feel that you must register a domain with the digit 0, make sure that you also register the corresponding domain containing the vowel O.

We can try naming domain names starting with Digit 1, because directories classify websites based on how good they are (or)
Based on chronological order (or) on reverse chronological order based on the dates the websites are submitted. The other form they classify websites is based on alphabetic order, so try domain names based o alphabetic order.

Yahoo which is the mother of all the directories lists web sites alphabetically based on the title that had been submitted. Yahoo wants the title to be the official name of the web site. This shows that websites starting with digit 1 will be placed near the top of the category.

Incase if we register domain name starting with digit 1(one) it is also good to register domain with the vowel “ i” and redirect visitors to the domain containing the digit 1. This is because people will often type vowel ‘ist’ instead of ‘1st’ (one) and vice-versa.

Create corresponding emails like info@1stindiatemplesinfo.com and info@istindiatemplesinfo.com. But don’t confuse customers by 2 domain names, this model will help only if we are new to business.

In case if we don’t like to start domain name with 1st? Consider starting domain name with alphabetical letter “A”,”B”,”C”. Even though domains starting with

“A, B, C” will be listed after 10 digits, we will still have pretty high alphabetical placements when we start with:”A, B, or C”.

It is good to register a domain name which contains a popular keyword applicable for industry it belongs. This will help the customers to remember the domain name far better. For searches made in Yahoo, a higher ranking will be given to those web sites which contain the keywords in the domain, (but this is not only the ranking factor).

If we have keyword in the domain name ,we will be able to include the keyword in the Title which will improve ranking especially with Yahoo , this can also help to increase the ranking of our web site in some other search engines.

In case if we have registered domain as temples2visit.com also it is good to register another domain names as templestovisit.com, try to avoid using domains names that contains ‘2’ instead of “to”, ’4’ for ‘for’ and ‘u’ for ‘you’

If yours is a serious business website try to register domain name as “.com". in case if .com is not available we can consider registering a ".net" domain, but since most people are familiar with ".com", it is better to stick to .com for easy recognition.

Don’t register domain name too long.

Your domain name should also be easy to spell and easy to remember.

Faqs in Seo

2008-12-03T03:23:00.000-08:00

1 Explain the importance of domain name?
Ans: Domain name although the Age of Domain matters, search engines do not favor older and established sites with no recently updated content, it is better to have the content separated and have a different domain (preferably with the keywords in it) for different niches

2 From seo point of view, which is better - one big site or several smaller site?

Ans: If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow to focus on specific niches, therefore compete for different keywords.

3 What are supplemental results?
Ans: Supplemental results are filtered by search engines in order not to spam users with similar pages that exist on one site or on several sites. that is why even though supplemental results are retrieved together with the main results, they are viewable only if you choose to look at them. (or) filtered results that are similar to the ones already shown.

4 What does “organic search results” mean?
Ans: It is the same as “natural search results”. This is the opposite to paid listings.

5 Google is gradually increasing the use of semantic analysis for determining search relevancy. Explain?
Ans: Semantic analysis uses not only keywords but synonyms as well in order to determine relevancy. If you have high keyword density (7-8% or more percent) but semantically the keywords measure very low (let's say, under 0.5%) you will not be listed in the top results. Although Google has been using semantic analysis as part of its algorithm for many years, it has recently began to increase its weight in the algorithm for calculating relevancy and by no means keywords have become obsolete. Actually, semantic analysis relies on synonyms and words related to the search string in order to determine the relevance for a particular page and since a keyword is a direct match of the search string, it can't be neglected. currently semantic analysis is still not the primary way of determining relevancy, so backlinks still are very important, lack of synonyms and related words generally suggests that the text is not written with humans in mind, but is aimed at search engines.

Static Website V/S Dynamic Website.

2008-12-03T03:18:00.000-08:00

There are two types of URLs: Dynamic URLs and Static URLs.

When we search a database driven website a dynamic URL is displayed. Dynamic web page is basically only a template to display the result of the database query. Instead of changing information in the HTML code the data is changed in the database. Dynamic URL is generated from specific query to a site's database.

Search engines generally like to list the WebPages that are unique

In Static URLs the contents of the web page remains same unless there is change in html code. Static URLs help the end users to understand the web page easier, when a user sees a URL in a search engine query that matches title and description they click on the URL Than one that doesn’t make sense to them.

Static URLs are ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs. Static URL doesn’t have a variable string, it looks like this.

When we use dynamic Urls there is a risk with search engines as they don’t like them. Dynamic websites like e-commerce stores, forums, and sites utilizing content management systems and blogs or any data base driven website have most risk of losing search engine positioning due to dynamic URLs

Urls generated for the content by a dynamic websites looks like this:

http://www.adsfreeads.com/index.php?method=showhtmllist&list=classifiedscategory&rollid=23&fromfromlist=classifiedscategory&fromfrommethod=showhtmllist&clearoff=1

http://www.adsfreeads.com/index.php?method=showhtmllist&list=classifiedscategory&rollid=3&fromfromlist=classifiedscategory&fromfrommethod=showhtmllist&clearoff=1

http://www.adsfreeads.com/index.php?method=showhtmllist&list=classifiedscategory&rollid=1&fromfromlist=classifiedscategory&fromfrommethod=showhtmllist&clearoff=1

For example, let's look at below 3 URLs:

All these three URLs point three different pages, but if the search engine purges the information after the first offending character, the question mark (?), now all the 3 web pages look the same:

http://www.interviewtipsquestions.com/interview_tips.html

http://www.interviewtipsquestions.com/seo.html

http://www.interviewtipsquestions.com/php.html

so in the above case as there are no unique pages the duplicate URLs wont be indexed.
Dynamic web pages generally do not have any keywords in the Url. It is very important to have keyword rich URLs. It is good to place highly relevant keywords in the domain names or on the url pages.
Study of top 10 websites in Google, yahoo and msn have reveled that the top 10 websites displayed in Google results has 40-50% of keywords either in the url or on the domain. Yahoo has 60% of keywords in url or in domain. Msn has 85% of keywords in the url or in the domain .

White Hat SEO

2008-12-03T03:16:00.001-08:00

White Hat Search Engine Optimization"

There are ethical and unethical practices in search engine optimization, Ethical practices are called as white hat seo. The opposite of bat hat seo is called as white hat seo. White hat seo includes some of these activities like arranging content in a clear hierarchy so that important words and phrases are used as required .

Getting page views at any cost to your website is not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any SEO company that recommends you employ any of these techniques.

Black Hat SEO

2008-12-03T03:14:00.000-08:00

Black Hat SEO includes things like keyword stuffing. The terminology “Black Hat” in Black Hat SEO comes from the old cowboy western movies where all the bad guys wore black hats and all the good guys wore white hats. Cloaking is another black hat seo technique, Google will penalize sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it under the radar. Buying and selling links without the no follow tag is now officially a black hat SEO practice that is against Google’s Webmaster Guidelines.

Black hat SEO techniques usually include following characteristics:

breaking search engine rules and regulations
Unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.
Black hat SEO practices will actually provide short-term gains in terms of rankings, but if we are discovered utilizing these spammy Techniques on a Web site, we run the risk of being penalized by search engines.

Black Hat SEO Techniques To Avoid
Keyword stuffing
Invisible text
Doorway Pages
Website will be penalized by Search Engines if the web pages are stuffed / placed with long list of keywords and nothing content else. Web masters try to put list of keywords in black text on a black back ground., and white text in white background in order to attract more search engine spiders. When searchers search this page these keywords are not visible to them but search engines read this keywords which is considered as black hat seo technique.
A door way page is a fake page which a user will never see., this page is created purely for search engine spiders and the web masters attempt to index these pages higher.
Black Hat Seo Techniques work temporarily. It is better to stay away from anything that even looks like Black Hat SEO.

Example : BMW car maker from Germany have been kicked out of the Google index for spamming.

The reason for the ban of BMW website is likely to be that have been caught employing a technique used by black-hat search engine optimizers: doorway pages. (Doorway page is stuffed full of keywords that the WEB SITE feels a need to be optimized for; however, as opposed to real pages, this doorway is only displayed to the Googlebot. Human visitors will be immediately redirected to another page upon visit. )And that’s exactly what happened at BMW.de.
BMW almost immediately removed the pages after the news broke ,but it was too late . German BMW Web Site is now suffering with “Google death penalty”: a ban from almost any imaginable top search result, and a degrading of the Page Rank to the lowest possible value.

Penalty on BMW Website is a good example of what can happen to sites going against the Google webmaster guidelines – no matter how big or important one might deem the web site.
So always remember “If an SEO company creates deceptive or misleading content on your behalf, such as doorway pages or ’throwaway’ domains, your web site could be removed entirely from Google’s index.”

Google’s guidelines say webmasters should optimize for humans, not machines, because Google doesn’t like to be cheated. Many ethical SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a web site can be submitted. But a few unethical SEOs have given the industry a black eye through their unfair practices like manipulating search engine results and doing aggressive marketing.

Link Building

2008-12-03T03:11:00.000-08:00

Link Building | Incoming Links | Outgoing Links

There are three types of links which will increase link popularity for a website.
Internal links :

Incoming links :

Outgoing links :

Link popularity is defined as the number of links pointing to and from related websites and it is an extremely important method for improving sites relevancy in search engines.

Internal links :

Number of Links to and from pages within a site is called as internal link popularity. Search engine spiders find and index important related pages quicker if some pages are buried deep within the site when we do cross linking of important related pages

Link Building | Incoming Links | Outgoing Links

Incoming links are of 2 types.

(Links from sites we control)
(Links from sites we don’t control)
Links pointing to a website from other related sites is called incoming link popularity.
To find link popularity for a website or which sites are linking to our website or competitors website we need to go to Google search box and enter “link:” followed by domain name with out using “www”

For example:

Link: tipsoninterview.com

1. Links from sites we control
It is good to do cross linking of our web sites. Select keywords that describe the site we are linking to. The reason for doing this is because some of the major search engines, such as Google, place a great importance on the text used within, and close to, links.

2. Links from sites we don't control
There are two ways of finding sites to link to our website. The best way to get other sites to link to our website is to ask them politely. And the best way to find likely candidates is to ask web sites that link to your competition.

Once we have compiled a list of related sites, add a link of those website to our web site. Then send an email to each web site owner informing them that we have linked to their site and politely ask them for a link back to our site.

Another way of finding sites to link to our web site is to find web sites that accept site submissions. To find such web sites, visit a search engine, such as Google, and search for:

"add url" “keyword"

Include the quotation marks to ensure the search engine only return pages with the exact search phrases we enter. Also try replacing, "add url" with one of the following sets of search phrases:

add site +keyword
add link +keyword
Submit url +keyword
Submit site,
Submit link,

we can also find site submission pages by searching for the actual page. By replacing the "add url" search phrase with one of the following page names we get the submission pages.

addurl.html, addsite.html, addlink.html.

submiturl.html, submitsite.html, submitlink.html.

Add-url.html, add-site.html, add-link.html,

Submit-url.html, submit-site.html, submit-link.html,

add_url.html, add_site.html, add_link.html,

submit_url.html, submit_site.html, submit_link.html

Site maps :

Site maps leads to links which leads to most or all pages of the website. Site maps are hierarchically organized. Site maps are visual models of web site content that allows users to find specific webpage. If more pages are available in a website it is recommended to have a site map, by using site map search engine spiders will crawl the links and index the entire website.

Keyword Placement- where to place keywords

2008-12-03T03:03:00.000-08:00

1.Keywords in title tag :

As per HTML specifications it is not mandatory to write something in the title tag. In case if you leave title tag empty then the title bar of the browser will read as “Untitled Document” or similar, for SEO purposes it is good to use title tag.

The title tag must be short with in 6 to 7 words and the keyword must be near the beginning. Keyword in the title tag is one of the most important places because what is written inside the title tag shows in search results as your page title.
Search engines (including Google). Mostly display content of the title tag.

For example:

The title tag of the home page for the http://www.interviewtipsquestions.com can include something like this:

title interview tips – go through these useful interview tips to be successful in interview title,

title tips on interview - Everything You Need to Know regarding interview tips title>

2.Keywords in URL :
Keywords in URLs help a lot in getting better position in search engine result pages.
Eg:-http://xboardindya.blogspot.com

Where “webdesigning’” is the keyword phrase where we attempt to rank well. But if we don't have the keywords in other parts of the document, we don’t need to rely on having them in the URL.

The domain name and whole URL plays an important role IN SEO process. The presumption is that if our web site is about cows, you will have “cows”, “cow”, or “calf” as part of our domain name. For instance, if our web site is mainly about cow milk , it is much better to name your cow site “cow-milk.net” than “animal-milk.org”,

Because in the first case we have two major keywords in the URL, while in the second one we have no more than one potential minor keyword.

Don’t be greedy when hunting for keyword rich domain names. From search engine optimization point of view it is better to have 5 keywords in the URL.

But if we imagine the URL by using 5 potential keywords it will be long and difficult to memorize. So we need to balance keywords in the URL and the site usability. So it is advisable to use less than or equal to 3 keywords in the URL.

Directory names and file names are also important. Often search engines will give preference to pages that have a keyword in the file name.

For instance http://ourdomain.com/interview-tips.html is not as good as http://interviewtipsquestions.html but is certainly better than http://ourdomain.com/interview-guidence.html. The advantage of using keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche.

3.Keyword density in document text :
After we have chosen the keywords that describe our web site the next step is to make our web site keyword-rich and to have good keyword density for our target keywords. Keyword density is a common measure of how relevant a page is, the higher the keyword density, the more relevant to the search string a page is. Recommended keyword density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. We can check keyword density by Keyword Density Checker tools which are available freely.

If we make keyword stuffing there are severe penalties including ban from the search engine because this is considered an unethical practice that tries to manipulate search results.

4.Keyword stuffing :
Keyword density over 10% and above which are artificially inflated in a webpage is regarded as Keyword stuffing and there is a risk of getting banned from search engines.

5.Keywords in anchor text :
If you have keyword in the anchor text in a link from another web site, this is regarded as getting a vote not only from this web site but also from your site in general but about the keyword in particular. So it is good to have anchor text for inbound links.

6:Keywords in headings (H1, H2, etc tags) :
Keyword in header tags counts a lot. But before placing ensure that the web page has actual text about the particular keyword.

From literacy point of view headings separate paragraphs into related subtopics. From seo point of view it is good to have as many headings on a page as possible even though it may be pointless to have a heading after every paragraph, Especially if we have keywords in the headings.

Even though there is no technical length limits for the contents of h1, h2,h3,…. h5 tags.

We need to be wise with the length of headings; too long headings are bad for page readability. Another issue we need to consider is how the heading will be displayed. Heading 1 (h1), means larger font size in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good.

7.Keywords in the beginning of a document :
Placing keywords in the beginning of the document also counts, however, beginning of a document does not necessarily mean the first paragraph – for instance if we use tables, the first paragraph of text might be in the second half of the table.

8.Keywords in ALT TAGS :
Search engine Spiders don't read images but they read the textual descriptions in the alt tags, so if you have images on your page, fill in the alt tag with some keywords about them.

9.Keywords in metatags :
Placing keywords in metatags is important, especially for Google, Yahoo! and MSN as they rely on them, so if you are optimizing for Google, Yahoo or MSN, fill these tags properly. In any case, filling these tags properly will not do any harm so better to have metatags in the page.

10.Keyword proximity :
Keyword proximity measures how close the keywords are placed in the text. It is best if they are placed immediately one after the other (e.g. “puppy food”), with no other words between them. For instance, if you have “puppy” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “puppy food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.

Keywords Terminology

2008-12-03T03:01:00.000-08:00

1.Keyword Density :
Keyword density refers to the ratio or percentage of keywords contained within the total number of indexable words within a web page. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. Keyword density ratio varies from search engine to search engine. The recommended keyword density ratio is 2 to 8 percent. Keywords quality is very important more than keyword quantity because if we have keywords in the page title, the headings, and in the first paragraphs this count more. The reason is that the URL (and especially the domain name), file names and directory names, the web page title, the headings for the separate sections are more important than ordinary text on the web page . we may have same keyword density as our competitors web site but if we have keywords in the URL, this will boost our website ranking incredibly, especially with Yahoo search.

2.Keyword Frequency:
Keyword frequency means the number of times a keyword phrase or keyword appears with in a webpage. The more times a keyword or keyword phrase appears within a web page, the more relevance a search engines are likely to give the page for a search with those keywords or key phrase.

3.Keyword Prominence :
Keyword prominence refers to how prominent keywords are within a web page. It is recommendation to place important keywords at the start or near of a web page, starting of a sentence, TITLE or META tag.

4.Keyword Proximity:
Keyword proximity refers to the closeness between two or more keywords. It is better to have keywords placed closer in a sentence.

Keyword proximity examples:

Example 1: How Keyword Density Affects Search Engine Rankings.

Example 2: How Keyword Density Affects Rankings In Search Engine.

In above example, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together.

Levels of keywords

2008-12-03T03:00:00.000-08:00

1.Low level keywords :
If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.

2.Medium level keywords :
If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.

3.High level keywords :
if keyword competition is above or equal to 8 digits it is considered as high level keyword .we can optimize these high level keyword in 1year.

keyword Analysis

2008-12-03T02:58:00.003-08:00

Keywords for Search engine optimization :
Keyword is nothing but “on what we are searching for”.
Ex: - India temples, job opportunities, web development, Telugu movies, it solution, software training.
Key word should be “well define” and It must be a meaningful
Key Phrase: -Combination of 2 key words
Keywords are considered the most important in Search engine optimization. So it is necessary to see that the right keyword is optimized for your website. Choosing keywords seems easy at first but when you get into more detail, it might be a bit confusing to correctly determine the right keywords. But with a careful keyword research and thinking the problem of selecting the right keywords to optimize for a particular website can be solved.

Keywords are what search strings are matched against. when you start optimization, the first thing you need to consider is the keywords that describe the content of your web site best and that are most likely to be used by users to find you.

Choosing the right keyword is the first and crucial step to be successful in seo process, Before choosing keywords we need to see:

What the online population is searching for?

What are the keywords our competitors chosen?

What are the keywords that describe our website best?

If we fail in choosing the right keyword we will waste ours or our client’s money and time. after we have made a long and detailed list of all the important keywords that are searched by tens or thousands a day and If you have many competitors for that particular keywords we have chosen, chances are that it will be difficulty to overtake them and place our website among top ten results,

If we are not placed in the first page or on the second page or in the worst case on the third page of the organic search results, we will have very few visitors to visit our website. It is true that sometimes even web sites that are after the first 50 results get decent traffic from search engines but it is certain that you can't count on that.

We should not get discouraged if all lucrative keywords are already occupied; Low-volume search keywords can also be as lucrative as the high-volume ones and their main advantage is that you will have less competition with these keywords.

Some of the SEO experts confirm that with low volume search keywords it is possible with less effort and with in less budget we can achieve much better results than targeting for high-volume search keywords.

Before selecting a low volume or high volume search keyword we need to make an estimate about how difficult it would be to rank well for a particular keyword.

2.Choosing the Right Keywords to Optimize for search engines :
It is impossible to achieve constant top ratings for a one-word search string as the Web is densely populated with web sites; It will be a realistic goal when we achieve constant top ratings for two-word or three-word search strings.

we can include one-word strings in our keywords list but if they are not backed up by more expressions, it is waste of dreaming for high ratings.

For Example if we have a website about temples, “temple” is a mandatory keyword but we will be not successful if we do not optimize for more words, like “temples in India”, “temple visiting times”, “temple gods”.

we need to think broad when choosing the keywords, When we start optimization (seo), the first thing we need to consider is the keywords that describe the content of the web site best and likely to be used by users to find the website or service provided by the website. We should understand our users well and guess correctly what search strings they are likely to use to search our website. Synonyms can be taken into consideration.

For Example, in a dog site, “canine” is a synonym and it is for sure the users will use it, so it does not hurt to use it as a keyword in the content of the web pages.

But search engines have algorithms that include synonyms in the keyword match, especially in languages like English so do not rush to optimize for every synonym.

3.Website Keyword Suggestions Tools :
can help you to see how search engines determine the theme of a web site and what keywords fit into this theme. We can try Google’s Keyword Tool to get more suggestions about which keywords are hot to use.

Before choosing particular keyword or keywords or key phrase to optimize for Google or any search engine, we need to see relevancy of keyword to our web site and the expected monthly number of searches for this particular keyword or keywords or key phrase.

Some times narrow searches are more valuable because the users that come to our site are those that are really interested in our service or product. If we go on with the temples example, we might discover that the “festivals in India” key phrase also brings us more visitors because we have a special section on our web site where we give information or list of festivals in Andhra Pradesh. This page is not of interest for current visitors for temples but potentially attracting this niche can be better than attracting everybody who is interested in temples in general. So when we look at the number of search hits per month consider the unique hits that fit the theme of the website.

4.Effective Keyword Choice Strategy and Useful Tools :
The search engines will know the Web site theme while "crawling" the site pages; this is where the keyword power needs to be utilized. One correctly targeted keyword will produce a better overall search engine ranking than keywords just generally placed. The presence of that keyword placed strategically across the site is a factor in determining whether or not the web site is ranked high in a search on sites like GOOGLE, YAHOO and MSN. Many users will type broader search criteria into the search engines if they are uncertain of exactly what they seek. We should try to establish what keywords are most used in the context of the web site content and theme. Choosing keywords depend on the target audience's needs, and what keywords they will use to locate sites.

Keywords will be relevant words and parts of phrases that relate to the site content.

So what kinds of keywords should we use?

For example: if you have a site that focuses on mobile phones, When any person is not aware of model and service provider and if he is searching for information like what are the best mobile deals available at present?

Some keywords might be "mobile, mobile phone, phone tariffs, cellular," etc. If the user wants to find mobile phone sites that host budget phones, he or she may type the keywords mentioned above.

If it is a movie information site, keywords could be "movies, film, movie, films, horror movies, Horror, sci-fi, action, cinema"

This positioning and choice of keywords is crucial for a site towards SEO optimization.

5.Seeing in Overture which of the keywords that are related to our web site had most searches recently and optimize for those keywords is wrong because the fact that a particular keyword is often searched does not mean that this alone makes it a worthy target. If the competition for this highly desired keyword is tough, your efforts might be useless,

Common Mistakes in SEO

2008-12-03T02:58:00.001-08:00

Search Engine Optimization is the practice of making website to be search friendly to search engines and for those who search business through search engines webmasters make following mistakes.

Over Optimization affects your website Ranking.

1.Incorrectly Designed Websites :
Lack of proper Navigation
Using frames to save web designers designing times
Large image sizes will cause more time to download pages. If it is necessary to use large images then consider using thumbnails and open it in separate page. (This helps in creating more pages and more text which help the spiders to crave)
Using high resolution graphics (Try to use low resolution graphics)

2.Poorly Written of content :
content absolutely must have targeted keywords and phrases. If content is written properly you can make more targeted keywords and appropriate phrases.

Absence of targeted keywords and phrases can break your site. If you have not used related keyword in your body text then your site will not come in listing when user type particular keywords related to your site.

More sure to use keywords placed in the meta keyword tag is logical to your content.

People visiting your site as a result of their search would leave as soon as they see the home page is it is irrelevant or don’t match to the keyword or phrase they are searching. Use some tools such as word tracker to find what people are actually typing in to the search engines to find goods and services similar to yours and should concentrate on ranking well for those terms.
3.Replica of Content :
Using more than one page with different name, but content in page are same then search engines will consider this as trick and this affect ranking never try to copy content from other websites.
4.Improper use of Meta Tags or site without Meta Tags :
Meta Tags are used to include keyword and description of tags. These Meta Tags help search engines for quick search. Meta tags also help websites to increase ranking in search engines meta tags have to be included in all pages of the website.

Improper Metatags or without Meta Tags can misguide search engines and lead to improper listing of websites absence of page title will harm ranking of the websites.
5.Absence of Sitemap for Websites :
Sitemaps assist web crawlers in indexing websites more efficiently and efficiently. Sitemap provides the structure of entire website in one page which is very useful for search engine Optimization. Generally site maps drive search engines to go directly to the page instead of searching the links.

Google sitemaps is an easy way to tell Google about all the pages on your site; which pages are most important to you, and when those pages change, for a smarter crawl and fresher search result.
6.Improper use of Meta Tags or site without Meta Tags :
Meta Tags are used to include keyword and description of tags. These Meta Tags help search engines for quick search. Meta tags also help websites to increase ranking in search engines meta tags have to be included in all pages of the website.

Improper Metatags or without Meta Tags can misguide search engines and lead to improper listing of websites absence of page title will harm ranking of the websites.

7.Page Cloaking :
In this method the web masters deceive search engines by altering the real page content with declared description. Normally spidering robots recognized by their IP addresses or host names are redirected to a page that is specially polished to meet search engines' requirements, but is unreadable to a human being. In order to detect cloakers, spiders often come from fake IP addresses and under fictitious names. Also, users' feedback is collected to see the relevancy of content with description, the page is also revised by search engine owners’ staff and if found any difference the sites are penalized.

Seo Methodology

2008-12-03T02:57:00.001-08:00

When a website is specifically designed so that it is friendly to the tools that search engine use to analyze websites (Called spiders) is called Search Engine Optimization.

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Seo Methodology :
Offline/off page Optimization
Online/on page Optimization
Position Monitoring

Onpage Optimization :
Pre Optimization Report
Key word research
Competitors website analysis

Rewriting robot friendly text
H1 H2 Tags Optimization
Title Tag Optimization
Meta Tag Optimization
Key words Optimization
Alt Tag Optimization
Website structure Optimization
Body text and content Optimization
Sitemap for link Optimization

Offpage Optimization :
Hosting of Google sitemap
Website submission to all leading search engines having global data base.
Submission to country specific search engines having country related data base
Submission to general directories
Submission to product specific directories
Submission to country specific directories
Trade lead posting

Position Monitoring :
Monitoring website ranking with different keywords
Renewal of expiry trade leads and posting new trade leads
Constant research of updated technology for better positioning
Research on current popular directories and site submission
Changing methodology with change in search engine algorithm

Architecture Of search Engines

2008-12-03T02:56:00.002-08:00

Spider - a browser-like program that downloads web pages.

Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.

Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.

Web server – a server that is responsible for interaction between the user and other search engine components.

How do search engines work

2008-12-03T02:56:00.001-08:00

All search engines consist of three main parts:

The Spider (or worm)
The Index
The Search Algorithm.

The spider (or worm), continuously ‘crawls’ web space, following links that leads either to different website or with in the limits of the website. The spider ‘reads’ all pages content and passes the data to the index.

The index is the next step of search engine after crawling. Index is a storage area for spidered web pages and is of a huge magnitude. Google index is said to consist of more than three billion pages.

For example Google’s index, is said to consist of more than three billion pages.

Search algorithm is more sophisticated and third step of a search engine system. Search algorithm is very complicated mechanism that sorts an immense database within a few seconds and produces the results list. The most relevant the search engine sees the webpage the nearer the top of the list. So site owners or webmasters should therefore see site’s relevancy to keywords.

Algorithm is unique for each and every search engine, and is a trade secret, kept hidden from the public.

Most of the modern web search combines the two systems to produce their results

History Of Search Engines

2008-12-03T02:54:00.000-08:00

History :
Before HTTP protocol was invented the internet was just a huge network consisting of FTP servers, and internet is used as a means of file exchange. Before websites existed the first search engines ran via FTP and similar protocols. Internet acquired its actual shape only after Tim Burners-Lee had created HTTP protocol, we got the World Wide Web, and the Internet acquired its actual shape.

Search Engines Today :
Modern web searchers are divided into two main groups:

Search engines.
Directories.

Search Engines automatically 'crawl' web pages by following hyperlinks and store copies of them in an index, so that they can generate a list of resources according to user’s requests.
Directories are compiled according to categories by humans who are site owners or directory editors.

The top-13 search engines listed Below cover about 90 percent of all online searches performed on the Internet. Those search engines are:

www.Google.com
www.Yahoo.com
www.MSN Search.com
www.AOL Search.com
www.AltaVista.com
www.Lycos.com
www.Netscape.com
www.HotBot.com
Ask Jeeves/Teoma
www.AllTheWeb.com
www.Wisenut.com
www.iWon.com

Search Engine Optimizer

2008-12-03T02:52:00.000-08:00

In early days internet users were very less and amount of available information was relatively very small. Accessing of internet resource was restricted to very few employees and used to access scientific information. In previous days finding information on internet was not critical as it is now. Site directories are the first method used to access information on the internet. Links to these resources are grouped by topics. But now a days such link Directories have lost much of their popularity. The reason is for example modern web directories with lots of web resources only provide information on a tiny fraction of the internet. The largest directory on the internet is currently DMOZ (OPEN DIRECTORY PROJECT). It contains information of about 5 million Resources, if we compare this database with Google search engine database it is very minimum or less as Google has more than 8 billion documents.
Currently, there are three major leading international search engines – Google, Yahoo and MSN Search. These 3 search engines maintain their own database and search algorithms. Many other search engines use these three major search engines for originating search results and the same seo expertise can be applied to all of them.
For example, Search engine like AOL (search.aol.com) uses the Google database while LYCOS, ALTAVISTA, ALLTHEWEB use the Yahoo database Specific implementations of search mechanisms may differ.
For example,
The Spider+Crawler+Indexer component groups are implemented as a single program that downloads web pages analyzes the web pages and then uses their links to find new resources. How ever the above combinations are inherent to all search engines and the principles of seo are the same. However, the components listed are inherent to all search engines and the seo principles are the same.

Topical Submission List

2008-12-03T02:32:00.000-08:00

Arts/Humanities
Art Net
Art Speak
Art Star
Dalphe
Gallery Net
4anything Art
Social Sciences Research
Worldwide Art

Business/Industry
AllSmallBiz
Business Metra
Bizcardz Bussiness Directory
Biz Seek
Biz Wiz
Com Find
Shop Reach
Small Business
Super Pro
Yellow Pages

Careers/Personal
411 Jobs
Job Village

Computers/Internet
Comp Info
Nerd World
Online Magazine
The Directory
HAL PC

Education/Reference
Educating
E Resource Guide
Evisum
Furlbullo
Ref Desk
School Net
Searchpolis
Start4all

Entertainment/Humor
A Great Link
Celebrity Find
CelebLink
Kerbango
Web Quest
Humor
Humor Links

Finance/Investment
Finance
Financial Find
Money Search

Games/Gambling
Casino Seek
Game Searcher
Gameopedia

Government/Politics
Search Gov
Governments on the WWW
Politics

Health/Fitness
Achoo
Are U Fit
Doctor
Health Library
Health Web
Med Net
The Health Index

Home/Real Estate
Cri Links
Real Estate Home Sale
Reals
Realty Guide
Viva Search

Lifestyle/Romance
Go Singles
Online Loves
Singlesites
ZRomance

News/Media
4 News
Aileena
Go2Net News
HotBot News
News Index
Total News
WWW Tv

People/Culture
Alumni
Classmates
Non Profit Directory
Size Wise Seek
Zenzibar

Science/Technology
Sci Link
Sci Seek
Xplore Science

Shopping/Auctions
BidFind
Cool2Shop
eCom Only
Index Guide
Shopping Guide

Sports/Recreation
All Star Sites
Search Sports
Sports Search

Travel/Outdoors
AArdvark Travel
Accommodation Search
4Travel2
Going2Travel
MagiNet
Travel Search
Wilderness

Regional Submission List

2008-12-03T02:28:00.000-08:00

Africa:
Africa In Sites
Everything Black
Habari
Index on Africa
New Africa
The Africa Guide
Yale Africa
Woyaa

Asia:
Asia Directory
Asia Info
Asia Society
Click 2 Asia
Index Asia
Lycos Asia
Track Asia

Europe:
Euro Guide
Euro Seek
Eu Web
Gasta

Middle East:
4 Arabs
1001 Sites
A7 la
Aravbic 2000
Arab Network
Arab Sites
Sinsil

Oceania:
Search the Pacific
Web Search

Australia:
Ags Australia
Altavista - Australia
Andrews Web Hub
Anzwers
Aus Find
EuCom - Australia
Oz Engine
Sof Com
Virtual Library - Australia
Web Wombat
Wild Dog Search

Canada:
Altavista - Canada
Canada
Canadopedia
Canlinks
Canuck Worldwide
Eucom - Canada
Jayde - Canada
PIE Search
Sympatico
The Canadian eh
Top Bon
Useroo Search

China/Hongkong:
Asiainfo - China
Admincity - China
Asia Society - China
Chinavista
Click 2 Asia - China
Gateway2China
Gates 96 China
GC Web
Global Page - China
HK Seek
HongKong Centre
Index - China
Lycos - Asia
Track Asia - China
Web Search
WWW Virtual Library
Zhaodaola

France:
Google - France
Lyon - France
Lokace
Nestscan
Sharelook
Voila _ France

Germany:
4every1
Acoon
Altavista - Germany
Compuweb
Euroseek - Germany
Findall
Fireball
Flamewave
Google - Germany
Infoseek - Germany
Lycos - Germany
Splat Search - Germany
Suchmaschine
Walhello - Germany

India:
123 India
!23Khoj
Altavista - India
Appu Online
Bharath Seek
CyberIndian
For India
Go4i
Hidustan
India A2Z
India Atlas
India at its best
India Info
India Look
India Times
India Today
India Web Chakra
Indya
Legar Service
New India
Pakoda
Rediff
Saramsh
Sawaal
Search India
Virtual Library India

Lebanon:
1001 Sites - Lebanon
4Arabs - Lebanon
Arab
Arab Bay - Lebanon
Arabnetwork - Lebanon
Arab Sites - Lebanon
Big Bang
Lebanon Gallery
Lebanis
Lebaon Index
Lebanonline
Leb Com
Leb Host
Seeru - Lebanon

Malaysia:
Lycos - Malaysia
Sea Quest
OLS - Malaysia
Asia Dragons
Boleh
Cari
Catcha
Dotmy
Made In Malaysia
Malaysia Directory
My Cari
My Malaysia
Saja
Search Malaysia
Sarawak

Singapore:
Asia Directory
Asia Info _ Singapore
Asia Ville
Catcha - Singapore
Dotmy
Lycos - Singapore
Po Yin
Singapore Info Map
Techno Find
Track asia - Singapore

South Africa:
Aha
Add Net
Easy Info
Eu Com - South Africa
Habari - South Africa
Index on Africa
Internext
SA Directory
The Africa Guide
Think South Africa
South Africa Internet Resources
Web Chart
Woyaa - South Africa

United Kingdom:
Google - UK
KeConnect Internet
Lycos - UK
Lifestyle
Logo Links
Infossek - UK
Official Site Registrar
SparkSearch
Speed City
The Weblink
UK Click
UK Searcher
UK Max
Voila - UK
Web Guide
Zingin

Universal Submission List

2008-12-03T02:19:00.000-08:00

Search Engines:

All the Web:
Directhit
Entireweb:
Google:- wordwide:
HotBot:
ICQ:
Infotiger:
Jayde:
Lycos:- wordwide:
MSN Search - wordwide:
NorthenLight:
Rex:
Splat:
The Index:
Voila:- wordwide:
1st Spot
2kCity:
4dNetwork:
4Every1:
7 Seek
A2Z Solutions
About:
Admin Net:
Aeiwi:
Aesop:
Ah-Ha:
All the Web:
Amnesi:
Asia Directory:
Asia Info:
Beamed:
Blind Surf:
Boing Web:
Brain Find:
Brand New Sites:
Catcha:
Claymont:
Click for Choice:
Complete Planet:
Cool Pick:
Cosy Cabin:
Daily Hot Site:
Dino Search:
Easy Search All:
Evisum:
Ez Searches:
Find Once:
Fireball:
First Zone:
Free Links:
Frequent Finders:
Galaxy Net:
Gasta:
GC Web:
Go Hot:
Googley:
Go to Search:
Hot Bot:
Ice Fruit:
I do Find:
in 1:
Index China:
Info Grid:
Info Space:
Internet Guide:
J Blue:
Ke Connect:
Link Centre:
Link Starter:
Link Directory:
Master Site:
Manga Seeker:
Mavica Net:
Max Ban:
Max Seek:
Mix Cat:
Moshix 2:
Nerd World:
Net Artic:
Net quantum:
Net Search:
Official Site Registrar:
Omni Search:
One Seek:
Palpap Online:
Phone Soft:
Rediff:
Scout Master:
Scrub the Web:
Search a Lot:
Search Engine:
Search Engine Project:
Search It:
Search Port:
Search the Web:
Search Times:
Seek Sites:
Site Releases:
Site explorer:
Sonar:
Soprano:
Spark Search:
Splat Search:
Start 4 All:
Stone Driver:
Stop At:
Subjex:
Sun Brain:
Surf Gopher:
The Rail:
The Yellow Pages:
The Weblink:
Town Net:
True Search:
Try America:
Turnpike:
ValueCom:
Walhello:
Webatola:
Web Hide Out:
Web Search:
Web Squash:
Web Surfer:
Web Trawler:
Whats Nu:
What U Seek:
Where do I Find:
Wise Nut:
Wizards of the Net:
WWW Riot:
WWW Search:
Yu Search:
Zhaodaola:

Manual Search & Directories List

2008-12-03T02:14:00.000-08:00

Search Engines:
1. Altavista: - wordwide + regional
2. Alltheweb:
3. Castle Links:
4. Curryguide:
5. Entireweb:
6. Gigablast:
7. Google: - worldwide + regional
8. Go-there: 9. Global-Submit:
10. InfoProbe
11. Linkcentre:
12. Lycos: - worldwide + regional
13. MSN Search:**
14. Nerdworld:
15. Noago
16. Omnisearch:
17. Splat:
18. WhatsNu:
19. YuSearch
20. 4-every-1:
21. 4d Network

Directories:
1. 123 Word:
2. About:
3. Admincity:
4. Aiewi:
5. Alternate-Realities
6. Amerserve:
7. Arc:
8. Arelis:
9. AtoZ:
10. B2B Excite:
11. Best of the Net:
12. Blind Mouse:
13. Buzzle:
14. CD Net:
15. Click 4 Choice:
16. Complete Results:
17. Crash Intro:
18. Cyberfetch:
19. Dmoz:***
20. Free Vault:
21. Globe Search:
22. Idoi:
23. Internet Book
24. Islin:
25. Jayde:
26. Linking Library
27. LinkMania:
28. MasterSite:
29. National Directory:
30. On a Mission:
31. PhatLinks:
32. Phatoz:
33. Quango:
34. Search 4 more
35. Seekon:
36. Shop Reach:
37. UK Searcher:
38. Web Ratings
39. WWW Riot
40. Yahoo:- worldwide + regional
41. Yellow Pages:
42. Zen Search

When to submit?

2008-12-03T02:13:00.001-08:00

When to submit?

Its best to start submitting the website address to the relevant search engines and directories as soon the website is ready.

If the website is still under construction, many of the search engines and especially the directories will not index the website.

When does the Search Engine list the website?

As soon as you submit to search engines and directories through the 'add a site' or suggest an URL' facility, they give you a message that it has received your submission and it may be indexed in due course of time. The time duration varies from search engine to search engine. Some do it online as soon as you submit and some others might take upto 12 weeks to index the web site.
The rough time periods are as follows:
Immediate: Mastersite, Arelis,
1-4 weeks: Altavista, Infoseek, All the web
4-8 weeks: Hotbot, Inktomi, Lycos, MSN Search. Webcrawler
4-12 weeks: Google, Yahoo, Open Directory

When do I need to repeat the submission?

Repeated submission is really to ensure that your website has a better chance of getting listed. There are chances that it might get missed the first few times you submit. Also, when your website is new, one does make more changes in it in the beginning/initial stages then later on. So it's a good idea to repeat submissions (like once in a month) so that these changes are reflected in the search engine listing.
But doing it too often can be seen as a spam by the search engines and they might rmove your site as well as debarr the site from being listed.

DreamSubmit Pro 4.0 takes care of this repeating manual submission twice and epeating the auto submission once a month for a whole year.

When does one submit updates?

Its a good idea to resubmit the website address when you update or change a lot of information on the website. Its not necessary to keep re-submitting for small changes that are done to the website. Some of the search engines give weightage for updates to the contents of the website.

Where to Submit?

2008-12-03T02:11:00.000-08:00

Where to submit?
There are different options that are available: The Universal search engines and directories list everything - sites from different places and on different topics. Dreamsubmit submits to over 100 of these. The Regional search engines and directories list web sites that are relevant to that particular region. A search engine that is relavant to the city of Cape town in South Africa would list all the sites that are relevant to only that city. And a search engine that is relevant to the South Africa would list all the websites from there and a search engine specialising in listing sites from Africa would list all that are relevant to Africa. Dreamsubmit submits to relevant ones from 200 of these. The Topical search engines and directories list websites that are specialised in a particular subject or topic. Dreamsubmit submits to relevant ones from 100 of these. The Announcement sites list websites that are new.Dreamsubmit submits to over 10 of these. The Free For All sites list websites on a rotating first cum first basis. They remain over a short time on these lists.Dreamsubmit submits to over 2,500 of these.

Which Search Engines to submit?
Search Engines: There are about 25 search engines that are well known and popular. Its best to submit to this list first. Then there are about another 75 search engines that come next to these in terms of use. Its wise to cover this list also. After this list its usually search engines that are specific to a topic or region. The ones that are suitable for your website are selected and the site submiedt to these. DreamSubmit Pro 4.0 submission service takes care of this selection and effectively submits to the relevant ones.

Which Directories to submit?
There are about 5 directories that are well known and popular. Its best to submit to this list first. Then there are about another 10 directories that come next to these in terms of use. Its wise to cover this list also. After this list, there are many directories that are specific to a topic or region. Select ones that are suitable for your website and submit to those.

How Search Engines work?

2008-12-03T02:09:00.001-08:00

How Search Engines work?

Search Engines use automated software programmes (called spiders or robots) that crawl the web looking for webpages and related information.

These spiders find and classify websites and keep references to these indexed in its search engine databases.

And when you search for information using a search engine, it will look through its database and display all the matching ones.

How Serach Engines find information on the web?

The spiders while crawling the web look for links within websites. It goes from one link to another visiting several/many websites on and on. From each of these sites, it collects or updates the information relevant to the website. The crawlers will locate your website soon or later, but one can never say when.

Alternatly, the presence of a new website can be told to the crawler by submitting details of the website to the search engine. Once submitted to a search engine, its crawler will visit your site and collect the necessary information.

How Search Engines store all the information?

The information that is relevant to accessing a website is classified and indexed in a database. This is constantly updated to include information on new sites, to take care of changes in existing websites and to remove from its list dead websites.

How Search Engines respond to search request?

The Search Engines have a software programme that can sort through information on millions of websites that it has indexed in its database, find the matching ones and display it in a sequence such that the most relevant ones appear in the beginning. All this in a flash.

How different Search Engines give different results?

Search Engines differ in the way they collect, store and display information. The number of websites indexed in its database can also vary. In addition, the search engines have different criteria for sequencing/ranking the websites. All these add on to give different results on different search engines.

How to submit to Search Engines?

One needs to submit the details of your website as required by the search engine through its 'add a site or suggest a site' facility. Usually for submitting a website to search engines, one needs to just give the website address. The crawler does the rest by visting your website and collecting all the relevant information it needs for listing and ranking.

How many pages of the website to submit?

Usually one does not need to submit all the pages of the website. The crawlers of search engines usually locate inside pages through links. And directories normally do not list individual pages of the website. However, if yours is website that has sections or sub-sections in it that are important and unique, then its best to submit these individually/seperately.

How Search Engines sequence/rank websites?

Factors: Frequency, Location, Number of Links, Meta Tags

When the search engine presents its results, the most relevant one are displayed in the beginning of the list. The search engine determines this by looking for keywords that repeat themselves within the web document. The assumption being the frequency of the keyword determines its importance/relation to the topic of the website.

They also see if these keyword appear in the title of the web page and in the beginning of the body text. The assumption being that the keywords located in these important/prominant places would be more relevant to the subject of the website. Some search engines give importance to the number of links on a given page or to the number of links that are pointing towards it. The assumption again being - more the number of links the more comprehensive and important the website is.

Few search engines pick up information provided as keywords and description from the metatags on your website. This is off course verified for its use in the inside contents of your website.

How to make the website Search Engine sauvy/friendly?

Internet users use a word or a phrase as keywords to search for information on the web. This means that you need to identify the most important words and phrases associated with identifying/locating a website like yours. Once a list is made, it is essential that these are integrated in the title, listed as keywords in the metatags, included in the description and comes as part the initial body text of the website. And then just hope the search engines will be able to pick up these as the proper keywords connected with locating and ranking your website.

How to submit to Directories?

One needs to submit the details of your website as required by the directory through its 'add a site or suggest a site' facility. Usually in a directory, one needs to first locate the relevant category suitable for the subject of your website and submit the details of your site under this category. After submission, the details of your website will remain in queue untill it is reviewed by an editor. Just hope the editor likes your website and feels that it is important. Usually a site with good content, design and purpose will find its way into getting reviewed and listed in directories. But there is no way to ensure a listing. The only choice is to submit again after a period of time. If you can make improvements, it will help for sure.

How many pages of the website to submit?

Directories normally do not list individual pages of the website. However, if yours is website that has sections or sub-sections in it that are important and unique, then its best to submit these individually/seperately.

What are Search Engines?

2008-12-03T02:07:00.000-08:00

What are Search Engines?

Search Engines are websites that automatically document information available on the web in form of a updatable database. We search through this database.

Why submit to Search Engines?

We know that internet users search for websites or information on the web mainly through enquiring on a search engine or directory. The Search Engine responds to this by looking through its database and displaying all the matching sites - all in a jiffy. That is why it is important that your website is listed in the database of major search engines and directories. This way it will be possible for others to locate/find your site.
Examples of major search engines are Excite, Google and Altavista.

Why learn about Search Engines?

Understanding how search engines work can help you design your website such that they are suitable for better Search Engine listing.

Why different Search Engines give different results?

Search Engines slightly differ in the way they collect, store and display information. The number of websites indexed in its database can also vary. In addition, the search engines have different criteria for sequencing/ranking the websites. All these add on to give different results on different search engines.

What are Directories?

Directories are a list of websites compiled by human effort. Editors review websites and add only the ones they think relevant, to the database of the directory. The websites are sometimes rated, reviewed and commented by these editors. And in addition to keyword search, information can be located in a directory by going through subject categories to its sub categories that follow a branchlike structure. The references to websites are included in relevant categories.
Major directory such as Yahoo has over 22,000 subject categories to list websites.

Why submit to Directories?

We know that directories are as much used by internet users to search for websites or information on the web as that of enquiring on a search engine. That is why it is important that your website is also listed in the database of major directories (in addition to getting it listed in search engines). The directory responds to keyword search by looking through its database and displaying all the matching sites - all in a jiffy just like a search engine. Alternatively in a directory, users could go through categories into subcategories and find the relevant information.
Examples of major directories are Yahoo, Open Directory and Lycos.

Why Directories give better results?

Since only the relevant sites are listed in a directory, it give results that are much more focussed than that of search engine results. Its also helpful sometimes when the reviewers rate and comment on websites. At the same time, there is a chance that it might have missed listing of an important website because it did not come to its notice.

What are Announcement sites?

Announcement sites put up a list of new sites for a certain temporary period of time. These sites are useful for announcing new websites or new additions in your website as webpages or articles. Many of these sites do archive reference to these sites after the announcement period.

Why submit to Announcement sites?

Being listed on announcement sites can get some traffic on your website. Many search engines keep a track of announcement sites to get to know of new sites. That makes it a good idea to submit to some of these.

What are Free For All (FFA) sites?

Free For All sites display a rotating list of links to websites. The list is constantly modified as new ones are added. You are on top of the list as soon as you submit and as others get added you keep going down the list until you roll off the list. The time period depends on how many new ones are being added to the list. It could be from a day to a week or more. There are tens of thousands of FFA sites.
DreamSubmit Pro 4.0 would submit to a selected 2500 of these sites. Many of these sites send an email confirmation. Be prepared to get 100 - 500 emails. That's why we have suggested an additional email address.

Why submit to Free For All sites?

FFA sites gets your website an initial exposure. Your site also remain linked from many of these sites. Having external links point at your website is a good criteria for getting ranked well on search engines.

Other details of your website

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How do search engines look at Images?
Search Engine secret: Some search engines look at the text within the ALT tag of the image and use it as keywords for the search.Image design tips: Use the ALT tag to insert text information about the image. See if you can make use of keywords. This feature is also useful when images are turned off while browsing or if character based browsers are being used.

How do search engines look at Frames?
If your website page uses frames, then search engines treat this as separate links leading to another page. So it might not consider the information that is there on the frame. Or it might index it as part of a new page. To overcome this, one can make use of noframes tag. Frames design tips: When frames are used, insert text information about your website using keywors and phrases in between and tags in the HTML code and placed just after the frameset information.

How do search engines look at JavaScript?
If the website page has JavaScript in the beginning of the source code, it usually takes up several lines. Search Engine ignores this. And as the search engines look for information to index in the beginning of the webpage the information that appears later on in the body text may also get neglected.

Do you want a particular webpage not to be indexed?
The robots tag tells the search engines not to index that webpage.

About Meta Tags

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What are Meta Tags?
Meta tags can be used to identify the author of the page, the keywords and description of the page, what HTML specs the page follows, refresh rates, and many other things that are not directly visible on the webpage. The information provided as keywords and description are indexed/used by some of the search engines. Meta tags are used in the beginning of the HTML source code.

Do all Search Engines refer to Meta Tags?
Not all search engines look at information in the meta tags. Even then, it is useful to include information in these for the search engines that do refer to it. It is also useful to provide information through these meta tags especially for pages that lack any body text. Examples of search engines that refer to meta tags: Lycos and Infoseek

Which of the meta tags are useful to search engines?
There are several meta tags. The ones useful for search engine listing are the keyword and description meta tags. And the one that is useful to inform the search engine not to index the page is the robots meta tag.

How to use the keywords meta tag?
Identify the main words and phrases that are associated with locating a site like yours. Use these words and phrases in the keywords meta tag. There is a limit to anticipating all the words and phrases associated with your website and to include all the variations in terms of spelling, singular vs. plural, active vs. passive verbs, separate words vs. phrases. It makes good sense to think of a few probable keywords and leave it at that.
How to use the description meta tag?
Write a description describing your website and include this in the description meta tag. It makes sense to write a good description to give the users a fair idea about your website.

About the body text in your webpages

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What is body text?
Body text is the written text that is seen on the webpage. Body text used in the HTML source code and inserted within the …. tags which appears just after the …. tag.

How do search engines look at body text?
Search Engine secret: Many search engines give importance to keywords and text found in the body of the text in the beginning of the page. The assumption being the text in the beginning of the webpage is more significant/relevant than the text at the end of the webpage. Some search engines also use it as part of the description about the website.Body text design tips: Include in the beginning of the body text of your website, words or phrases that are associated with identifying a website like yours. As the beginning of the first sentence may also appear as description for your website in search engine results, it makes sense to write it to paraphrase about the website.Example of body text beginning: Dream Submit reaches your website far and near over the Whole World Wide Web……

What if there is no text in the beginning of the website?
If the website page has no text in the beginning of the document, but has an image or a shock wave file, etc., then try to use text next to it or just after the image and hope the search engine would still index it.

Title of your web site

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What is a website title?
Website title is the title that is given to each web page in the website. This appears on top of the browser window.

Why are titles used?
The title identifies a website. Title Location: Title is the first thing that is seen on top of any website browser. Title is also the first line of the HTML source code of your web page and it is inserted in between the tags. It is also one of the first things to load when you open a website.In addition, the title appears when you bookmark a website on any browser. And the beginning part of it appears when the browser is minimised as in the Windows environment. Title design Tip: It probably makes good sense to have a title that tells something to properly identify the website. And titles for the inside web pages can identify the different sections within the website. Examples: Title on home page: Dream Submit Home- add with a smile websites to major Search Engines Title on inside page: Dream Submit Support- FAQs about our submission service with a smile Redundant, but most commonly used title on home page: Welcome to Home Page (yes, it says it's the home page but reveals nothing about the contents of the website.)

How Search Engines make use of titles?
Search Engine Secret: Many of the search engines use the words and phrases found in the title of the website as keywords for search.Title design tips:Compose the title of your website to include the main words or phrases that are associated with locating a website like yours.Search Engine Secret: Many of the search engines display the title of the website as part of website description in their search results.Title design tips:If the title can say what the website is about, the users will be able to identify clearly the function of the website when the search engine displays its results. Remember this listing happens along with information of many other websites. Hence its worth the effort to spend time and effort in composing an effective title describing the website.

Tips for Websites

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Welcome to SEOIndya. Search engines and directories are the primary means of finding web pages on the web. This makes it important for your web site to be properly listed with a good ranking on these search engines. How does one do this?Designing your website to suit the way the search engines do the listing does increases the chances of the web site having a good listing.In here, we shall look at the art of preparing your web site to be search engine friendly.